Paul Temporal

Gebundenes Buch

Advanced Brand Management

Building and activating a powerful brand strategy

Beschreibung

In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

Autor

Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many governments and top brands across the world, and is well known for his practical and results-oriented approach. Paul is an Associate Fellow at Saïd Business School and at Green Templeton College in the University of Oxford, and a Visiting Professor at Peking University HSBC Business School, China. Paul is a regular contributor to major international conferences and has published widely in mainstream global media. He has written more than sixteen bestselling books, including Branding in Asia, Romancing the Customer, Asia's Star Brands, Islamic Branding and Marketing, and Branding for the Public Sector. He can be contacted at www.paultemporal.com.

Produktdetails

• Verlag: Harriman House Publishing
• 3 ed
• Seitenzahl: 314
• Erscheinungstermin: 25. Februar 2019
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 636g
• ISBN-13: 9780857195890
• ISBN-10: 0857195891
• Artikelnr.: 54544477