Drew Boyd

Gebundenes Buch

Adding Prestige to Your Portfolio

How to Use the Creative Luxury Process to Develop Products Everyone Wants

Beschreibung

Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.

Autor

Drew Boyd is Associate Professor of Marketing and Innovation at the University of Cincinnati in Mason, Ohio. He trains, consults and speaks on the topics of innovation, persuasion and marketing strategy at Macy's, Toyota and Procter & Gamble. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development, where he also earned his first of five patents for medical devices. His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 216
• Erscheinungstermin: 3. Januar 2021
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 651g
• ISBN-13: 9781789666113
• ISBN-10: 1789666112
• Artikelnr.: 59584960