AC/DC
The Savage Tale of the First Standards War
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This is the story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current (AC) and direct current (DC). The savagery of this electrical battle can be hardly imagined today. AC/DC is an object lesson in bad business strategy and poor decision making.
Praise for AC/DC
"You'll never look at your wall socket the same again."
--Evan Ratliff, coauthor, Safe: The Race to Protect Ourselves in a Newly Dangerous World
"From the twisted copper wires of electricity's early years McNichol spins a story buzzing with genius and fraud, ambition and infamy, hilarity and humiliation. It's a joy to read: a comic operetta of American industrial history, full of great men, small minds and an alarming number of dead dogs."
--Craig Stoltz, health editor, Washington Post
"Few writers explain technology as well as Tom McNichol. No one's as good at finding the humor in it."
--Jeffrey O'Brien, senior editor, Wired magazine
"A fascinating history of the battle that decided what comes through the wires when we flick a switch. A great story of how far people will go to prove they're 'right' - and make a buck."
--J. J. Yore, executive producer, public radio's Marketplace
"A tale of astonishing geniusand greed, a perfect reflection of the competing forces that built corporate America. McNichol offers us a ringside seat at the birth of a superpower, and it's a bloody, messy, and altogether fascinating spectacle."
--Brooke Gladstone, cohost, NPR's On the Media
"You'll never look at your wall socket the same again."
--Evan Ratliff, coauthor, Safe: The Race to Protect Ourselves in a Newly Dangerous World
"From the twisted copper wires of electricity's early years McNichol spins a story buzzing with genius and fraud, ambition and infamy, hilarity and humiliation. It's a joy to read: a comic operetta of American industrial history, full of great men, small minds and an alarming number of dead dogs."
--Craig Stoltz, health editor, Washington Post
"Few writers explain technology as well as Tom McNichol. No one's as good at finding the humor in it."
--Jeffrey O'Brien, senior editor, Wired magazine
"A fascinating history of the battle that decided what comes through the wires when we flick a switch. A great story of how far people will go to prove they're 'right' - and make a buck."
--J. J. Yore, executive producer, public radio's Marketplace
"A tale of astonishing geniusand greed, a perfect reflection of the competing forces that built corporate America. McNichol offers us a ringside seat at the birth of a superpower, and it's a bloody, messy, and altogether fascinating spectacle."
--Brooke Gladstone, cohost, NPR's On the Media
