ACCOUNTABLE MARKETING ECONOMIC - Rosenwald, Peter J.
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This authoritative and thorough treatment of measurable marketing provides managers with a reliable method to ensure they are getting more out of their marketing efforts. Includes a CD of 35 Interactive Templates.

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This authoritative and thorough treatment of measurable marketing provides managers with a reliable method to ensure they are getting more out of their marketing efforts. Includes a CD of 35 Interactive Templates.