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Conceived by Chris Grey as an antidote to conventional textbooks, each book in the à â Ë Very Short, Fairly Interesting and Reasonably Cheapà â â series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Produktbeschreibung
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the à â Ë Very Short, Fairly Interesting and Reasonably Cheapà â â series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Autorenporträt
Jasmin Mahadevan is Professor of International Management with special focus on Cross-Cultural Management at Pforzheim University, Pforzheim, Germany. She received her master's degree in International Business and Cultural Studies, and her doctoral degree in Cultural Anthropology and Intercultural Communication. Her background can be described as multi-cultural, multi-lingual and multi-ethnic; she has lived an internationally mobile life (with formative experiences in Germany, India, the Netherlands, Malaysia, Singapore, the People's Republic of China, Wales, the United States, Japan, and England) and has experienced cross-cultural management as a researcher, as an intercultural trainer and consultant, and as an academic.
Rezensionen
'An engaging, entertaining and readable introduction to a complex subject; essential reading both for people new to studying cross-cultural management and for academics and professionals looking for a good critical overview of the field.' Professor Fiona Moore