Subba Rao Chaganti

A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2

• Broschiertes Buch

Produktdetails

• Verlag: PharmaMed Press
• Seitenzahl: 608
• Erscheinungstermin: 6. Mai 2024
• Englisch
• Abmessung: 280mm x 216mm x 32mm
• Gewicht: 1507g
• ISBN-13: 9788197252037
• ISBN-10: 8197252033
• Artikelnr.: 70690248

Autorenporträt

About the Author:Subba Rao Chaganti has a master's in business administration and over fifty-two years of pharmaceutical marketing experience covering the whole gamut and all facets of marketing, from sales management to product management to heading the total marketing activity. His experience covers domestic and international marketingand the Indian and multinational sectors.For a few years, he taught a course on advertising and brand management at the GITAM Institute of Foreign Trade (now part of the GITAM University) at Visakhapatnam and a course on international marketing at Jawaharlal Nehru Technological University (JNTU) at Hyderabad in India as a visiting faculty.He lives in Hyderabad, India. Here is a list of his published books:1. Pharmaceutical Marketing in India: Concepts, Strategy, and Cases (1990)2. Game Plans for Post-Gatt Era: Action Agenda of the Indian Pharmaceutical Industry (1999)3. Pharmaceutical Marketing in India, Revised Edition, (2005)4. Compete or Forfeit: Strategies for Sustainable Competitive Edge in Pharma Product Patent Era (2007)5. Pharmaceutical Marketing in India for Today and Tomorrow:25th Anniversary Edition, (2018)6. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing (2019)7. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement (2020)8. Cracking the Generics Code: Your Single-Source Success Manual for Multi-Source Products (2021)9. Reimagine Pharma Marketing: Make it Future-Proof! (2023)10. Brand Positioning in Pharma (2023)11.Transactional to Transformational Marketing in Pharma