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Environment and Ecology occupy a prominent place among the key issues faced by the world today. In an era of degenerating environment particularly global warming, there are products like Khadi which is an energy conserving cloth and Village Industries products which are eco-friendly products that are classified as green products. It is essential to understand the perception and behaviour of the consumers towards these green products under the Khadi and Village Industries Commission that are manufactured in India. The objectives of supporting the KVI products are twofold- foster inclusive growth and encourage the production of eco-friendly products.