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E-books the digital version of its print counterpart has been in the educational segment for decades. E-books offer numerous advantages such as accessibility, searchability, portability, cheap, ability to highlight, take notes, share, to zoom and read and much more. In spite of their presence in the educational market for a long time and offering various benefits to user's, ebooks have not been popular in the academic circles specifically in the textbook segment. Publishing companies have been trying to promote e-books across institutions and have tried to modify their product offerings. This research has made an attempt to understand the factors influencing the students and faculty of management institutions. The research also aimed to understand the awareness, adoption and usage of e-books among students and faculty. Another objective was to understand the benefits preferred by students and faculty. The research also aimed at understanding the challenges faced by students and faculty preventing them to use e-books..