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Project Report from the year 2018 in the subject Business economics - Operations Research, grade: 70, Queen Mary University of London, language: English, abstract: The following report is about the strategic situation Siemens is in at the moment. Following the analysis of the situation with a PEST analysis, a SWOT analysis and an adapted mode of entry model, recommendations for the use of external and internal consultants will be given, depending on the task in hand. To solve cultural issues it is important to use a mix of consultants as explained below the external as a mediator and the internal consultant as an expert on how the merged companies operate individually. Issues to do with politics and the possible changes require an expert from the outside to be consulted, because this kind of knowledge needs dedication to acquire and a special focus on laws and regulations in the EU. For Technological challenges that will arise with the industry 4.0 development, a mix of internal trainings led by the SMC (Siemens Management Consultancy) and external professionals will be advised, due to the greater knowledge IT firms have over normal IT staff at Siemens AG.