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Diploma Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,4, Furtwangen University (Digitale Medien), language: English, abstract: Inhaltsangabe:Abstract:
This paper tries to define a concept for managing multimedia projects efficiently and takes the suitability of existing methods into account.
Developing a valid solution makes it necessary to look at project management as a generic discipline first and then apply the results to the multimedia discipline. Only then can we be sure that no important aspects of project management have been forgotten, nor that existing and working strategies, which could be applied to multimedia projects, have been ignored. This paper therefore defines project management and generally describes its areas of responsibility. The question of whether project management is necessary and beneficial needs to be addressed as well. After project management and the necessity to actively apply it in some form has been understood in general, a specific focus on the existing information for multimedia project management will be undertaken. It will become apparent that different viewpoints exist as to whether multimedia project management should apply project management methods of related industry areas, such as software development. This will justify the need to compare multimedia projects with software development projects.
After having gained an insight into project management as well as the characteristics of multimedia projects, it is possible to determine the demands that a project management method needs to be able to meet, to successfully manage multimedia projects. It would be beyond the scope of this thesis to analyse every existing method. Instead, one method will be analysed as an example. The useful aspects of the analysed method will be identified along with its shortfalls in relation to multimedia development. Finally, recommendations on how the shortfalls could be corrected will be made, so that a project manager will be able to use the examined method, specifically suited to multimedia projects.
Inhaltsverzeichnis:Table of Contents:
1.Preface7
2.Introduction9
2.1The Topic of this Thesis9
2.2Hypotheses and Findings12
2.3Definition of Multimedia14
2.4Types of Multimedia Products16
2.4.1Forms of Delivery16
2.4.2Categories of Multimedia Products18
2.4.3Conclusion20
2.5Project Management Definitions21
2.5.1Project and Project Management21
2.5.2Project Stakeholders22
2.5.3Project Methodology, Methods and Processes22
3.The Historical Development of Project Management25
3.1The Philosophy of Ancient Project Management25
3.2The Philosophy of Modern Project Management26
3.3Conclusion28
4.The Components of a Project Management Method29
4.1The Project Management Context30
4.2The Project Life Cycle32
4.3Project Processes32
4.3.1Project Integration Management35
4.3.2Project Scope Management36
4.3.3Project Time Management37
4.3.4Project Cost Management37
4.3.5Project Quality Management37
4.3.6Project Human Resource Management38
4.3.7Project Communications Management38
4.3.8Project Risk Management39
4.3.9Project Procurement Management39
4.4Conclusion40
5.The Necessity of Project Management42
5.1The Subconscious Management of Projects42
5.2The Single Point of Responsibility43
5.3The Advantages of a Project Management Method46
5.4Conclusion49
6.Existing Information on Multimedia Project Management50
6.1Interviews50
6.1.1Redefine51
6.1.2DCG54
6.1.3Griffith University55
6.2Published Materials57
6.2.1Managing Multimedia: Project Management for Interactive Media58
6.2.2Managing Multimedia Projects67
6.2.3Developing Effective Websites: A Proje...
This paper tries to define a concept for managing multimedia projects efficiently and takes the suitability of existing methods into account.
Developing a valid solution makes it necessary to look at project management as a generic discipline first and then apply the results to the multimedia discipline. Only then can we be sure that no important aspects of project management have been forgotten, nor that existing and working strategies, which could be applied to multimedia projects, have been ignored. This paper therefore defines project management and generally describes its areas of responsibility. The question of whether project management is necessary and beneficial needs to be addressed as well. After project management and the necessity to actively apply it in some form has been understood in general, a specific focus on the existing information for multimedia project management will be undertaken. It will become apparent that different viewpoints exist as to whether multimedia project management should apply project management methods of related industry areas, such as software development. This will justify the need to compare multimedia projects with software development projects.
After having gained an insight into project management as well as the characteristics of multimedia projects, it is possible to determine the demands that a project management method needs to be able to meet, to successfully manage multimedia projects. It would be beyond the scope of this thesis to analyse every existing method. Instead, one method will be analysed as an example. The useful aspects of the analysed method will be identified along with its shortfalls in relation to multimedia development. Finally, recommendations on how the shortfalls could be corrected will be made, so that a project manager will be able to use the examined method, specifically suited to multimedia projects.
Inhaltsverzeichnis:Table of Contents:
1.Preface7
2.Introduction9
2.1The Topic of this Thesis9
2.2Hypotheses and Findings12
2.3Definition of Multimedia14
2.4Types of Multimedia Products16
2.4.1Forms of Delivery16
2.4.2Categories of Multimedia Products18
2.4.3Conclusion20
2.5Project Management Definitions21
2.5.1Project and Project Management21
2.5.2Project Stakeholders22
2.5.3Project Methodology, Methods and Processes22
3.The Historical Development of Project Management25
3.1The Philosophy of Ancient Project Management25
3.2The Philosophy of Modern Project Management26
3.3Conclusion28
4.The Components of a Project Management Method29
4.1The Project Management Context30
4.2The Project Life Cycle32
4.3Project Processes32
4.3.1Project Integration Management35
4.3.2Project Scope Management36
4.3.3Project Time Management37
4.3.4Project Cost Management37
4.3.5Project Quality Management37
4.3.6Project Human Resource Management38
4.3.7Project Communications Management38
4.3.8Project Risk Management39
4.3.9Project Procurement Management39
4.4Conclusion40
5.The Necessity of Project Management42
5.1The Subconscious Management of Projects42
5.2The Single Point of Responsibility43
5.3The Advantages of a Project Management Method46
5.4Conclusion49
6.Existing Information on Multimedia Project Management50
6.1Interviews50
6.1.1Redefine51
6.1.2DCG54
6.1.3Griffith University55
6.2Published Materials57
6.2.1Managing Multimedia: Project Management for Interactive Media58
6.2.2Managing Multimedia Projects67
6.2.3Developing Effective Websites: A Proje...