A Prescription for Change: The Terry White Story - Koch, Tony
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An enthralling biography of one of Australia's foremost business leaders, this account chronicles the life of liberal parliamentary leader and franchising guru Terry White. From growing up in a poor family and buying his first pharmacy in 1958 to working on John F. Kennedy's presidential campaign and creating the incredibly successful franchise model called Terry White Chemists Today, this narrative offers insight into the chemist's success while also revealing the family man behind the brand. With an annual turnover of more than $900 million divided between 150 franchises, there is no doubt that Terry White's rags-to-riches tale is worth the read.…mehr

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Produktbeschreibung
An enthralling biography of one of Australia's foremost business leaders, this account chronicles the life of liberal parliamentary leader and franchising guru Terry White. From growing up in a poor family and buying his first pharmacy in 1958 to working on John F. Kennedy's presidential campaign and creating the incredibly successful franchise model called Terry White Chemists Today, this narrative offers insight into the chemist's success while also revealing the family man behind the brand. With an annual turnover of more than $900 million divided between 150 franchises, there is no doubt that Terry White's rags-to-riches tale is worth the read.
Autorenporträt
Tony Koch is a chief reporter with the Australian newspaper in Queensland and a former reporter for the Courier-Mail. He is a recipient of the Premier's Award for Literature and a five-time recipient of the Walkley Award for journalism. He was also named Australian Journalist of the Year and Queensland and News Limited Australian Journalist of the Year.