A Practical Guide to Survey Questionnaire Design and Evaluation - Peytcheva, Emilia; Yan, Ting
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This book summarizes practical principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.

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Produktbeschreibung
This book summarizes practical principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.
Autorenporträt
Emilia Peytcheva is a senior survey methodologist at RTI International and an adjunct assistant professor at the University of North Carolina, Chapel Hill, USA. She holds a Ph.D. in survey methodology from the University of Michigan and has 25 years of experience designing and implementing surveys in different modes. Ting Yan is a Vice President at NORC at the University of Chicago, USA, and an adjunct research associate professor at the University of Maryland and University of Michigan, USA. She holds a Ph.D. in Survey Methodology from the University of Maryland and has more than 25 years of experience in questionnaire design and evaluation. She has published extensively on survey methodology.