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Media education should be oriented, directed, and lead by these basic principles. Relevant, self-determined, creative, and socially responsible action and behaviour influenced by the media is related to certain conditions: life situation and communicative environment of children and adolescents, their needs and emotions, their knowledge and experience, as well as the level of their ability to judge symbolic values. The ones who use their knowledge to distinguish between information and manipulations in their various forms will act more responsibly and independently towards the media than someone who does not have these kinds of abilities or knowledge. In other words, greater conscience of the negative media influence leads to smaller chances for their manipulative work. Media education among children and youth should create the possibilities for acting and experiencing. In this sense, orientation towards experience and action is considered to be the fundamental principle of media education and media culture. Orientation towards experience means that emotions that the media evoke should be present in media education.