Scientific Essay from the year 2014 in the subject Business economics - Supply, Production, Logistics, , language: English, abstract: This paper attempts tocreate a hybrid QFD-based approach in which the internal relations between the elements areconsidered. It connects the new QFD to suppliers' qualifications to create a hybrid supplierselection process. The best suppliers are selected based on the priorities of customer needs foreach level of the product improvement plan. When a product is to be developed, the proposedmethodology seems to create an efficient solution for supplier selection problem with respect toquality factors.