Rowland Chidomere

A Handbook of Marketing Mathematics

With Automatic Spreadsheets for Quantitative Marketing

• Broschiertes Buch

Produktdetails

• Verlag: 1st Book Library
• Seitenzahl: 468
• Erscheinungstermin: 17. Dezember 2003
• Englisch
• Abmessung: 229mm x 152mm x 27mm
• Gewicht: 754g
• ISBN-13: 9781403342706
• ISBN-10: 1403342709
• Artikelnr.: 21752698

Autorenporträt

Dr. Rowland Chidomere is an Associate Professor of Marketing at Winston-Salem State University in Winston-Salem, North Carolina. He holds a Ph.D. from the University of Oklahoma and an MBA and BBA from the University of Central Oklahoma. Dr. Chidomere has taught several marketing subjects including the Principles of marketing, Marketing management, Salesmanship, Retailing, Marketing research, and International marketing courses since 1984. He won Teaching Excellence Awards in 1987 and 1999 at Winston-Salem State University. Dr. Chidomere's research and publications have focused primarily on marketing management and marketing education with articles published in the Journal of Marketing Education, Journal of Advanced Management, and Ideas in Marketing. His presentations are published in the Atlantic Marketing Proceeding and SAM International Management Proceeding. Dr. Chidomere has been involved in several professional development projects, including Distance Learning, Internet marketing, and ways to utilize technology such as Microsoft Excel to create mathematical functions and models to use in marketing. He is a frequent contributor and reviewer for marketing and management journals and proceedings. His marketing knowledge is vast, and he has taught and researched in different areas of marketing in the past nineteen years.