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1.1 INTRODUCTION This topic is opened with an overview of Retailing, Retail Marketing, and Retailers with distribution channels. Retailing has its traces in past centuries but its systematic study is necessitated in recent years due to the changes in the elements of retailing. With this regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in Retailing can be categorized. The success or failure of retailers is largely dependent on their marketing efficiency and ability of understanding and serve the needs of the consumers.