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The present study is an attempt to develop and empirically test the conceptual framework that makes real sense of comparing price-quality-brand image-value relationship and ultimate satisfaction in the product market. The Thesis comprised of six chapters and each chapter is introduced as follows:

Produktbeschreibung
The present study is an attempt to develop and empirically test the conceptual framework that makes real sense of comparing price-quality-brand image-value relationship and ultimate satisfaction in the product market. The Thesis comprised of six chapters and each chapter is introduced as follows: