Mauro F. Guillen

2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

• Gebundenes Buch

Produktbeschreibung

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well.That worldand those rulesare over.By 2030, a new reality will take hold:- There will be more grandparents than grandchildren- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined- The global economy will be driven by the non-Western consumer for the first time in modern history- There will be more global wealth owned by women than men- There will be more robots than workers- There will be more currencies than countriesAccording to Guillen, the only way to truly understand the global transformations underwayand their impactsis to think laterally. That is, using peripheral vision, or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trendclimate-change or the rise of illiberal regimes, for exampleGuillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point2030 ADthat will be, for better or worse, the point of no return. 2030 will revolutionize the way we think about cataclysmic change and its consequences.

Produktdetails

• Verlag: Macmillan US / SMP
• Seitenzahl: 288
• Erscheinungstermin: 25. August 2020
• Englisch
• Abmessung: 246mm x 167mm x 27mm
• Gewicht: 486g
• ISBN-13: 9781250268174
• ISBN-10: 1250268176
• Artikelnr.: 58455337

Autorenporträt

Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he is Professor of Management and Vice Dean for the MBA for Executives Program. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera and other platforms have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually. He is the WSJ bestselling author of 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything.

Inhaltsangabe

Introduction: The Clock Is Ticking Chapter 1: Follow the Babies Population Drought, the African Baby Boom, and the Next Industrial Revolution Chapter 2: Gray Is the New Black Tech-Savvy Senior Citizens, Postponing Retirement, and Rethinking
Old
and
Young
Chapter 3: Keeping Up with the Singhs and the Wangs The Old Middle Class, the New Middle Class, and the Battle for Attention Chapter 4: Second Sex No More? The New Millionaires, Entrepreneurs, and Leaders of Tomorrow Chapter 5: Cities Drown First Global Warming, Hipsters, and the Mundanity of Survival Chapter 6: More Cellphones than Toilets Reinventing the Wheel, the New Cambrian Explosion, and the Future of Technology Chapter 7. Imagine No Possessions Riding Waves, Network Effects, and the Power of 8.5 Billion Connections Chapter 8: More Currencies than Countries Printing Your Own Money, the Blockchain, and the End of Modern Banking Conclusion: Lateral Tips and Tricks to Survive 2030