Jane Applegate

201 Great Ideas for Your Small Business

• Broschiertes Buch

Produktbeschreibung

Completely revised and updated edition of this very popular and successful small business book

The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.
Details how business owners can use online marketing and social networking more effectively
Offers timely strategies for thriving in challenging economic times
Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg

It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.

Produktdetails

• Bloomberg
• Verlag: Wiley & Sons
• 3. Aufl.
• Seitenzahl: 336
• Erscheinungstermin: 3. Mai 2011
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 491g
• ISBN-13: 9780470919668
• ISBN-10: 0470919663
• Artikelnr.: 32735723

Autorenporträt

JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.

Inhaltsangabe

Introduction. Chapter 1: Management Strategies. 1. Always Deal with
Decision Makers. 2. Never Work with Anyone Who Gives You a Headache or a
Stomachache. 3. Don't Be Afraid to Reinvent Your Business. 4. Add
Spirituality to Your Business Life. 5. Ask for a Quick "Yes" or "No". 6.
Say Goodbye to Corporate Life. 7. Create an Informal Advisory Board. 8.
Move Your Business into an Incubator. 9. Organize a Company Retreat. 10.
Create a Greener and Safer Workplace. 11. Think Ergonomically. 12. Make
Meetings More Productive. 13. Meet Clients in Elegant Public Places. 14.
Work the Phones or Walk the Floor. 15. Join or Create a Peer Support Group.
16. Know When to Reach Out for Help. 17. Hire a Great Lawyer. 18. Seek Help
from a Restaurant Consultant. 19. Thank Everyone You Work With. 20. Move
Your Business into a Main Street Revitalization Zone. 21. Ask Your Staff to
Evaluate You. 22. Cross-Train Your Employees. 23. Create a Disaster
Recovery Plan. Chapter 2: Money Matters. 24. Become a Profit Enhancement
Officer. 25. Write a Killer Business Plan. 26. More Insider Tips to Woo
Investors. 27. Find Yourself an Angel. 28. Hire a Virtual Chief Financial
Officer. 29. Choose the Right Bank. 30. Create a Sensitivity Analysis. 31.
Find a Good Accountant. 32. Work with an Enrolled Agent to Do Your Taxes.
33. Find a Strategic Partner to Invest in Your Company. 34. Even Out Your
Cash Flow. 35. Consider Buying a Franchise. 36. Franchise Your Business
Concept. 37. Barter for Goods and Services. 38. Seek Vendor Financing. 39.
EB-5 Visas for Foreign Investors. 40. Invest in Yourself by Tapping Your
401(k). 41. Apply for a Government-Backed Bank Loan. 42. Invoice Bimonthly
and Add an Overhead Charge. 43. Ask for a Deposit. 44. Lock Your Supply
Cabinet. 45. Set Up a Retirement Plan. 46. Establish an Employee Stock
Ownership Plan (ESOP). 47. Find a Good Independent Insurance Broker. 48.
Buy Disability Insurance. 49. Hire a Debt Arbitrator. 50. Collect the Money
People Owe You. 51. Accept Credit Cards. 52. Work Part Time to Support Your
Business. 53. Expand Your Vendor Network. 54. Check Out Economic
Development Incentives. 55. Produce an Independent Film. 56. Buy Prepaid
Legal Insurance or Make a Deal with a Law Firm. 57. Find the Right Office
Space. 58. Hire a Savvy Real Estate Broker. 59. Share Space with a
Compatible Business. 60. Buy Used Office Furnishings. 61. Sell Your
Business at the Right Time and Price. 62. Sell Your Company to an Industry
Giant. Chapter 3: Technology and Telecommunications. 63. Twitter for
Business: Tips from Guy Kawasaki. 64. Facebook Tips for Business Owners.
65. Use Skype for Business. 66. Set Up a Teleconference. 67. Make the Most
of Voice Mail. 68. Don't Let E-Mail Rule or Ruin Your Life. 69. Take This
Technology Checkup. 70. Smart Technology and Telecommunication Toys to Buy
for Your Business. 71. Post Videos and Photos on Your Web Site. 72.
Consider a Cloud-Based Telephone Service. 73. Create a Dynamic Web Site.
74. The Truth about Search Engine Optimization (SEO). 75. Hire a Great Web
Designer. 76. Run Your Business in the Cloud. 77. Use Online Mailing
Solutions. 78. Train Employees Online. 79. Sell Products Online. 80. Visit
My Favorite Web Sites. Chapter 4: Develop and Launch New Products and
Services. 81. Create a Fad. 82. Import Something New and Different. 83.
Turn Your Hobby into a Successful Business. 84. Become an Exclusive
Importer. 85. Launch a Green Product. 86. Build a Working Model of Your
Product. 87. Make a Model with 3-D Software. 88. Serve the High and Low
Ends of the Market. 89. Partner with a Big Company for Distribution. 90.
Take Advantage of an Online Technology Exchange. 91. Have Your Product
Mandated for Use by the Government. 92. Create a Business Based on a
Personal Challenge. 93. Sell Your Wares in a Farmer's Market. 94. Set Up a
Cart in a Shopping Mall. Chapter 5: Marketing Strategies. 95. Strike a Deal
with a Giant. 96. Look Bigger Online. 97. Take Advantage of Co-op
Advertising. 98. Market to Callers on Hold. 99. Consider Multilevel
Marketing: Send Out Cards. 100. Cross-Promote Your Products or Services.
101. Sell through a Dealer Network. 102. Create a Cool Business Card. 103.
Create a Dynamic Database. 104. Package Your Products for Success. 105.
Give to Charity. 106. Use Coupons to Attract Customers. 107. Use Food as a
Selling Tool. 108. Set Up a Strong Referral Network. 109. Give It Away.
110. Design a Great Sign for Your Business. 111. Produce an Infomercial.
112. Put a Pig in Your Window. 113. Put Your Company Name on Everything.
114. Free Up Your Sales Team to Sell. 115. Hire a Celebrity Spokesperson.
116. Publish a Newsletter or Blog. 117. Market Your Consulting Services.
118. Host an Open House. 119. Use Great Public Relations to Promote Your
Business. 120. Coproduce a Seminar. 121. Ask for Two Business Cards. 122.
Treat Your Best Clients Well. 123. Invite Associates to a Trade Show. 124.
Know Your Competition. 125. Tap the Growing Hispanic Market. 126. Make Your
800 Number Ring. 127. Attend Charity Events to Make Contacts. 128.
Publicize Your Specialty Food Business. 129. Market to Uncle Sam and Other
Agencies. 130. Get Certified as a Woman- or Minority-Owned Business. 131.
Don't Forsake the Yellow Pages. 132. Send Pizza to Potential Clients. 133.
Think BIG--Why Not? Chapter 6: People. 134. Cast a Wide Net to Attract Good
Employees. 135. Write Clear Job Descriptions. 136. Know What Not to Ask Job
Applicants. 137. Recruit Great Employees. 138. Look Far and Wide for the
Best Person. 139. Work with People You Like. 140. Hire Talented Seniors.
141. Hire Teenagers. 142. Use the BATH System for Hiring. 143. Perform a
Personnel Checkup. 144. Hire a Welfare Recipient. 145. Hire Ex-Cons. 146.
Telecommuting as an Option. 147. Tailor Benefi ts to Employees' Needs. 148.
Off er Classes in English as a Second Language. 149. Find Out How Disney
Does It. 150. Ask Your Best Clients to Meet Key Job Candidates. 151. Hire
an Experienced Labor Attorney. 152. Hire an Interim Executive. 153. Train
Your Employees. 154. Off er Employees the Right Incentives. 155. How to
Deal with Domestic Violence. 156. Be Serious about Your Sexual Harassment
Policy. 157. Rely on Temps and Freelancers. 158. Work with a Virtual Talent
Agency. 159. Send Gifts to an Employee's Spouse. Chapter 7: Time and
Personal Management Ideas. 160. Get Organized--Right Now. 161. Appoint a
Personal Information Officer. 162. Plan "In" Days and "Out" Days. 163. Beat
Your Deadlines. 164. Spend an Hour a Day Thinking. 165. Five Quick Time
Management Tips. 166. Work Hard and Play Harder. 167. Tell the Truth. 168.
Overcome a Fear of Public Speaking--Join Toastmasters. 169. Find a Mentor
and Be a Mentor. 170. Do Something to Reduce Stress. 171. Put on a Happy
Face. Chapter 8: Customer Service. 172. Customer Service the Zappos Way.
173. Quick Customer Service Quiz. 174. Hire a Mystery Shopper. 175. Listen
to the Telephone Doctor. 176. Don't Make Your Customers Angry. 177. Make
House Calls or Have a Trunk Sale. 178. Make Apparel to Order. 179. Demand
Great Service from Vendors. 180. Get to Know Your Customers Personally.
181. Wrap It Up. 182. Customer Service at Its Best. Chapter 9: Going
Global. 183. Return to Your Homeland to Export Products. 184. Move Your
Manufacturing to Mexico. 185. Forge an International Alliance. 186. Do
Business in India. 187. Explore Opportunities in Russia. 188. Do Business
in China. 189. Meet U.S. Safety Rules for Products Made Abroad. 190. Learn
about a Culture before Going Abroad. 191. Translate Your Marketing
Materials. 192. Abide by the Etiquette of International Trade. Chapter 10:
Great Ideas and Insights from VIPs. 193. Herb Kelleher--Be a Maverick. 194.
Lynn Tilton--Be a Modern Industrialist. 195. Mike Bloomberg--Keep It
Simple. 196. Tom Peters--Forget Credentials. 197. Kay Koplovitz--Leverage a
New Technology. 198. Wally Amos--Reinvent Yourself. 199. Lillian
Vernon--Advice from the Mail-Order Queen. 200. Charles Shackleton--Follow
Your Passion. 201. Set Your Ego Aside and Ask for Help. Conclusion.
Resources. About the Author. Index.