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Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: * Motivating non-donors * Attracting first-time corporate donors * Annual giving strategies: Restricted gifts * Employee giving * Social media outreach * In-kind gifts * Increasing return on direct mail appeals * Online giving * Prospect research * Monthly and annual appeals * Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.