Edited by IP communications expert Bruce Berman, and with
contributions from the top names in IP management, investment and
consulting, "From Assets to Profits: Competing for IP Value
and Return" provides a real-world look at patents, copyrights,
and trademarks, how intellectual property assets work and the
subtle and not-so-subtle ways in which they are used for
competitive advantage. Authoritative and insightful, "From
Assets to Profits" reveals the most relevant ways to generate
return on innovation, with advice and essential guidance from
battle tested IP pros.
Industry-leading managers and investors show how to incorporate the
best intellectual property rights into the latest business
modelsThe information age is opening new doors. Intellectual
property rights such as patents, copyrights, and trademarks are
among companies' most valuable assets. Today, managers,
executives, and investors must understand the fundamentals of IP to
be in a position to make informed business decisions. Edited by
industry expert Bruce Berman and with contributions from the top
names in IP management, investment, and consulting, From Assets to
Profits provides a detailed look at how intellectual property
assets work and what professionals need to know about them to
succeed in today's competitive business environment. From
Assets to Profits, explores how recent developments are forcing
businesses to reexamine their approach to innovation and
performance, and explains how to recognize IP assets and deploy
them for the best return.Bruce Berman is CEO of Brody Berman
Associates, Inc. in New York, the leading communications and
consulting firm for intellectual property managers, owners, and
investors. He is the editor of the Wiley anthologies Making
Innovation Pay (978-0-471-73337-9) and From Ideas to Assets
(978-0-471-40068-4). He is on the editorial board of Patent
Strategy&Management and writes a regular column for IAM
magazine "IP Investor."
" From Assets to Profits is the latest offering from the fertile and enthusiastic brain of Bruce Berman...Bruce--who has both edited and contributed to this volume--need little introduction or explanation in his field of expertise." ( Ipfinance.blogspot , February 9th, 2009) "...the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment." ( ipreview.com , 2008) "This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance." ( Inventique , December 2008)
Bruce Berman is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.
Inhaltsangabe
Acknowledgments.
Introduction.
Chapter 1. Out Of Alignment-Getting IP And Business Strategies Back In Synch (Dan Mccurdy).
Chapter 2. The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P. Lord).
Chapter 3. Strategy Before Tactics: Re-Engineering The IP Ecosystem (Kevin Rivette).
Chapter 4. IP Investing: Catalyst For Return Or Recipe For Pain (Bruce Berman).
Chapter 5. Making Sense Of Recent Court Decisions and U.S. Patent Reform (Irving Rappapport and Bruce Berman).
Chapter 6. Patent Valuation Methods And Contexts: Navigating Dangerous Waters (James E. Woods, Phd).
Chapter 7. Measuring And Conveying IP Value In The Global Enterprise (Joe Beyers).
Chapter 8. More Valuable Than Cash: Strategic Patents AND Return On Investment (Willy Shih).
Chapter 9. The Changing Economics Of Patent Litigation: Assessing Risk & Return (Ronald J. Schutz).
Chapter 10. Making Reputation Pay: How Intellectual Assets Influence Shareholder Value (Jonathan Low).
Chapter 11. IP Asset Sales: A Work In Progress (James E. Malackowski).
Chapter 12. The Evolving Role Of IP In M&A: From Deal-Breaker To Deal-Maker (Ron Laurie).
Chapter 13. Patents-As-Hedge: Wall Street's Emerging Monetization Model (John A. Squires).
Chapter 14. Financing IP Assets - What Banks And Traditional Capital Providers Are Missing (Keith Bergelt).
Chapter 15. Property And Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And Bowman J. Heiden).
