Bruce Berman

From Assets to Profits

Competing for IP Value and Return

• Gebundenes Buch

Produktbeschreibung

Praise for From Assets to Profits Competing for IP Value & Return

"A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman's examination of IP assets and business models--and their myriad dynamics and dependencies--provides a compass that leads readers through a changing landscape."
--Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation

"What is most impressive about Bruce Berman's new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets."
--Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft

"From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman's valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist."
--Bill Coughlin, President & CEO, Ford Global Technologies, LLC

"When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry's foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman's books are as conceptually brilliant and as innovative as the people and content theycover."
--Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney

Produktdetails

• Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics
• Verlag: Wiley & Sons
• 2. Aufl.
• Seitenzahl: 320
• Erscheinungstermin: 1. Oktober 2008
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 558g
• ISBN-13: 9780470225387
• ISBN-10: 0470225386
• Artikelnr.: 23896498

Autorenporträt

Bruce Berman (New York NY) is CEO of Brody Berman Associates in New York, a communications and management consulting firm focusing on innovative companies, assets and investors. Mr. Berman works closely with IP-rich companies, consultants and lawyers, as well as private equity firms and their clients to enhance patent value and facilitate transactions. In addition to this book, Berman is responsible for Making Innovation Pay: People Who Turn IP Into Shareholder Value (Wiley 2005). He also edited and contributed to From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley 2002), a widely acclaimed book about the business of IP. His articles, reviews and chapters have appeared in many periodicals, including Nature Biotechnology, The National Law Journal and The Book of Investing Rules (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten all-time best investment books.

Inhaltsangabe

Acknowledgments. Introduction. Chapter 1. Out Of Alignment-Getting IP And
Business Strategies Back In Synch (Dan Mccurdy). Chapter 2. The Evolution
Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P.
Lord). Chapter 3. Strategy Before Tactics: Re-Engineering The IP Ecosystem
(Kevin Rivette). Chapter 4. IP Investing: Catalyst For Return Or Recipe For
Pain (Bruce Berman). Chapter 5. Making Sense Of Recent Court Decisions and
U.S. Patent Reform (Irving Rappapport and Bruce Berman). Chapter 6. Patent
Valuation Methods And Contexts: Navigating Dangerous Waters (James E.
Woods, Phd). Chapter 7. Measuring And Conveying IP Value In The Global
Enterprise (Joe Beyers). Chapter 8. More Valuable Than Cash: Strategic
Patents AND Return On Investment (Willy Shih). Chapter 9. The Changing
Economics Of Patent Litigation: Assessing Risk & Return (Ronald J. Schutz).
Chapter 10. Making Reputation Pay: How Intellectual Assets Influence
Shareholder Value (Jonathan Low). Chapter 11. IP Asset Sales: A Work In
Progress (James E. Malackowski). Chapter 12. The Evolving Role Of IP In
M&A: From Deal-Breaker To Deal-Maker (Ron Laurie). Chapter 13.
Patents-As-Hedge: Wall Street's Emerging Monetization Model (John A.
Squires). Chapter 14. Financing IP Assets - What Banks And Traditional
Capital Providers Are Missing (Keith Bergelt). Chapter 15. Property And
Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And
Bowman J. Heiden). Index.

Rezensionen

" From Assets to Profits is the latest offering from the fertile and enthusiastic brain of Bruce Berman Bruce who has both edited and contributed to this volume need little introduction or explanation in his field of expertise." ( Ipfinance.blogspot , February 9th, 2009) " the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today s competitive business environment." ( ipreview.com , 2008) "This book looks at how intellectual property assets work, what professionals need to know about them and how recent developments are forcing businesses to re examine their approach to innovation and performance." ( Inventique , December 2008)