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  • Format: PDF


In 1991 Gerald Ratner was booked to make what should have been aneveryday speech at the Institute of Directors. Should have been. When thewords "total crap" come out of his mouth in connection with a decanter andglasses set sold by his company, H. Samuel, it all turned out slightly different. TheRise and Fall...And Rise Again tells the full story, in Gerald Ratner's own words, ofwhat lead him to that point at the IoD, the horror of what happened in the immediateaftermath, the fallout and the comeback. This is the fi rst time Gerald Ratnerhas given his side of the story. And what a story it is.…mehr

Produktbeschreibung
In 1991 Gerald Ratner was booked to make what should have been aneveryday speech at the Institute of Directors. Should have been. When thewords "total crap" come out of his mouth in connection with a decanter andglasses set sold by his company, H. Samuel, it all turned out slightly different. TheRise and Fall...And Rise Again tells the full story, in Gerald Ratner's own words, ofwhat lead him to that point at the IoD, the horror of what happened in the immediateaftermath, the fallout and the comeback. This is the fi rst time Gerald Ratnerhas given his side of the story. And what a story it is. You'll fi nd out: * How he wiped £500m off the value of his own companyvirtually overnight * All the details about the initial gaffe and how he compounded itby remarking that some of the earrings were "cheaper than an M&S prawnsandwich but probably wouldn't last as long" * How "doing a Ratner" has entered into the vocabulary of Britishbusiness * The wilderness years sitting glued to the sofa in front ofCountdown * How he has bounced back, rediscovering his entrepreneurial sparkby building up a health club business and, more recently, the immenselysuccessful online jewellery retailer Geraldonline.com * The story's not over yet...

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 268
  • Erscheinungstermin: 15.09.2008
  • Englisch
  • ISBN-13: 9781841128122
  • Artikelnr.: 37358626
Autorenporträt
Gerald Ratner is a British household name. He joined thefamily business in 1966 at the age of 15 and went on to build upthe UK's most successful chain of jewellers of which he wasChairman and Chief Executive. In 1992, 18 months after his infamousspeech to the conference at the Institute of Directors, he wassacked and in 1994 the Ratner name was eliminated from the company.For four years he worked on and off as a consultant, beforestarting up a health club in Henley and eventually selling it. In2004, Ratner set up an online jewellery business, GeraldOnline,after market research on brand recognition found that Ratners wasstill the most recognised name in jewellery retailing. GeraldRatner has come full-circle and is enjoying success second timearound. He is a married father of four and now a fitness fanatic,cycling around 30 miles per day. Gerald worked with the author and journalist, Jo Monroe, on thisbook.