Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide tocreating data visualization with viral appeal. Written by thefounder of Infographic World, a New York City based infographicagency, and his top designers, the book focuses on the how-to ofdata, design, and distribution to create stunning, shareableinfographics. Step-by-step instruction allows you to handle datalike a pro, while creating eye-catching graphics with programs likeAdobe Illustrator and Photoshop. The book walks you through thedifferent types of infographics, explaining why they're soeffective, and when they're appropriate. Ninety percent of the information transmitted to your brain isvisual, so it's important to tickle the optic nerves to get peopleexcited about your data. Infographics do just that. Much moreexciting than a spreadsheet, infographics can add humor, interest,and flash while imparting real information. Putting your datain graphic form makes it more likely to be shared via Twitter,Facebook, Pinterest, and other social media sites, and the visualinterest makes it less likely to be ignored. InfographicsFor Dummies provides a tried-and-true method for creatinginfographics that tell a story and get people excited. Topicsinclude: * Talking to clients about the data * Discovering trends, outliers, and patterns * Designing with mood boards and wireframes * Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of InfographicWorld, Inc., describes the elements of a successful infographic,and stresses the must-have ingredients that get your data noticed.Humans are visual creatures, telling stories in a visual way. Intoday's world filled with data and messaging, an infographic is oneof the best ways to get your point across.
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