- Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference127,99 €
- Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing149,99 €
- Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference98,99 €
- Thriving in a New World Economy98,99 €
- The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World207,99 €
- Marketing Challenges in a Turbulent Business Environment171,99 €
- Celebrating America¿s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?127,99 €
This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.