The Routledge Companion to Consumer Behavior Analysis (eBook, ePUB)

Redaktion: Foxall, Gordon

• Format: ePub

Produktbeschreibung

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. By focussing on human economic and social choices which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of the modern marketing-orientated business organization in shaping and responding to consumer choice.

This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 470
• Erscheinungstermin: 20. August 2015
• Englisch
• ISBN-13: 9781317913450
• Artikelnr.: 43677822

Autorenporträt

Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK.

Inhaltsangabe

Part I. Introduction 1. Consumer Behavior Analysis Comes of Age Part II.
Behavioral Economics Meets Marketing Science 2. Experimental Analysis of
Consumer Choice 3. Behavior Analysis of In-Store Consumer Behavior 4.
Behavior Analysis of On-Line Consumer Behavior 5. Equivalence Classes and
Preferences in Consumer Choice 6. Experimental Analyses of Choice and
Matching: From the animal laboratory to the marketplace 7. Consumer Store
Choice: A matching analysis 8. Dimensions of Demand Elasticity 9. The BPM
and Essential value 10. Triple Jeopardy in Behavioral Perspective 11.
Consumer Purchase and Brand Performance: The basis of brand market
structure 12. What Do Consumers Maximize? The analysis of utility functions
in light of the behavioral perspective model 13. The BPM in a
Latin-American Context Part III. Behavioral Interpretation of Consumer
Choice 14. Gambling Behavior 15. When Loss Rewards: The near-miss effect in
slot machine gambling 16. A Functional Analysis of Corruption from a
Behavioral-Economic Perspective 17. From Consumer Response to Corporate
Response 18. Motivating Operations and Consumer Choice 19. Consumers as
Inforagers 20. Decision-"Making" or How Decisions Emerge in a Cyclic
Automatic Process, Parsimoniously Modulated by Reason 21. Consumer Behavior
Analysis: A view from psychoanalysis 22. Ethnographical Interpretation of
Consumer Behavior 23. Collective Intentionality and Symbolic Reinforcement:
The case of Thai car-consumer clubs 24. Consumer Confusion: a BPM
perspective 25. Consumer Heterophenomenology