Peter Fader, Sarah E Toms

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

• Broschiertes Buch

Produktbeschreibung

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Produktdetails

• Verlag: University of Pennsylvania Press
• Seitenzahl: 136
• Erscheinungstermin: 30. Oktober 2018
• Englisch
• Abmessung: 216mm x 142mm x 15mm
• Gewicht: 189g
• ISBN-13: 9781613630907
• ISBN-10: 1613630905
• Artikelnr.: 54436375

Autorenporträt

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. Follow him on twitter @faderp. Sarah E. Toms is Chief Learning Innovation Officer at IMD where she leads the Learning Innovation and AI strategy, and former executive director and co-founder of Wharton Interactive. She is a demonstrated thought leader in the educational technology field, fueled by a passion to find and develop innovative ways to make every learning environment active, engaging, more meaningful, and learner-centered. She has spent more than twenty years as a leader in the technology sphere, and was an entrepreneur for more than a decade, founding companies that built global CRM, product development, productivity management, and financial systems. In addition, she is coauthor with Peter Fader of The Customer Centricity Playbook. She is dedicated to supporting women and girls in the technology field through her work with several women in tech organizations and initiatives.