-50%
6,99 €
Statt 13,99 €**
6,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Versandkostenfrei*
3 °P sammeln
-50%
6,99 €
Statt 13,99 €**
6,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Versandkostenfrei*

Alle Infos zum eBook verschenken
3 °P sammeln
Als Download kaufen
Statt 13,99 €**
-50%
6,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
3 °P sammeln
Jetzt verschenken
Statt 13,99 €**
-50%
6,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
3 °P sammeln
  • Format: ePub


Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.
In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories
…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 0.61MB
Produktbeschreibung
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.


Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

  • Produktdetails
  • Verlag: Profile
  • Seitenzahl: 239
  • Erscheinungstermin: 14. März 2011
  • Englisch
  • ISBN-13: 9781847657763
  • Artikelnr.: 39142552
Autorenporträt
PETER GUBER has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced are "Midnight Express," "The Color Purple," "Gorillas in the Mist," "Batman," and "Rain Man." Guber is the co-owner of the NBA's Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a thought leader who speaks at numerous business forums around the country. For more about Peter Guber and the power of purposeful story telling visit TelltoWin.com.