In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an…mehr
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consulting company, and she runs workshops and delivers individual coaching at all levels in all sizes of business. She co-founded a communication consulting company that helped multi-nationals improve their use of English as an international business language. She has written for major publications, including Personnel Today, British Airways' business magazine, and The Sunday Times. She is the author of the Better English series, one of which has been recommended by the FAA, published by Kogan Page. She has a YouTube channel showing short clips to emphasize the problems often faced in using English in business. Sudakshina Bhattacharjee has worked as a lecturer of journalism at The London College and a lecturer of psychology at Kingston College of Further Education.
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Introduction 01 Writing English for global business The purpose of this book Defining readers, customers and target audience Your audience can be anyone and everyone Understanding cultures, subcultures and approaches to businesses and workplaces What to write and how much to write The three Ss - smart, sophisticated and successful The three Cs - clear, comprehensible and confident Worksheet 02 Why do we write in business? Writing is a soft skill but not a soft option An outline of the history of English What is standard and variant English? English: A global language but is it a global currency? Defining global business English within your organization Using office guidelines and in-house style Worksheet 03 Deciding your business writing objectives in the digital age The changing face of writing in the digital age Describing what you and your organization do Focus on the message, not just the translation Using online or agency translators 'Brand you' and your organization's brand Worksheet 04 Common challenges in business English in a global workplace Presentation, style and fonts matter The pitfalls of 'instant' Scan reading and skim reading Presentations should always showcase your talent Anticipate what may be asked More tips to make business communications easier Worksheet 05 How does writing in a global economy affect us all? In a sense we are all selling now Effective writing opens doors Letters: A general introduction Specific tips on salutations and titles - how to address people Example of a letter asking for information Should the same letter go to all recipients? Worksheet 06 Writing e-mails Evaluate when to use e-mail Using e-mail efficiently How poorly written e-mails can undermine performance Instant text messaging Multilingual and other e-mail threads A corporate e-mail policy can help Writing effective e-mails gets 'brand you' noticed Worksheet 07 Making an impact The 'wow factor' sets you apart Word power skills Who takes centre stage? Build up a dossier of good examples and serve your customers well Standard written endings can wreck impact Worksheet 08 Using the global word power skills guide What is the global word power skills guide? Being correct for purpose Write clearly and comprehensibly Writing for impact Focus on your readers Worksheet 09 Report writing Are your report-writing skills right for today? Have you evaluated your target audience and your role? Checklist: Plan before you write Structure of reports Different writing styles for different reports Making your mark and anticipating questions Writing can put up unintended barriers Technical reports in a global context Executive summaries Worksheet 10 Writing agendas, notes and minutes of meetings The effect of the digital age on meetings Were we at the same meeting? What will go on your agenda? Action sheets Style tips for minutes Defining timescales will help Converting notes to minutes - the vital stages Worksheet 11 Personal and company promotion in the digital age Traditional public relations (PR) promotion and PR promotion in the digital age Personal promotion today Are you creating the right publicity? Standard layout of a press release Doing the extra to make it work Words to make an impact Writing for websites Advertising and promotional literature for a global market Worksheet 12 Using word power skills with social networking media www: words, words, words Using a Facebook page to promote your product or service To tweet or not to tweet? How to write for Twitter Using LinkedIn to promote or share information The company blog - how useful is it really? Some writing tips for when you use images and video Conclusion Worksheet 13 Quality matters Why it matters to get it right Making mistakes is human, isn't it? Written mistakes - the impact on readers and businesses Some common business writing errors in global English To deal or not to deal with other people's mistakes Maintaining a mistake-free zone Summary Worksheet 14 Writing tips for everyday business Punctuation and grammar in global English Parts of speech Agreement of subject and verb Writing a date Time Worksheet 15 The kaleidoscope effect - further perspectives for global business English Mirrors and kaleidoscopes Problems other than the English you use Offering or requesting support Diversity in writing - other challenges Using business English to communicate change Using the right words to motivate Burying good news The way forward Worksheet Answers to worksheets
Introduction 01 Writing English for global business The purpose of this book Defining readers, customers and target audience Your audience can be anyone and everyone Understanding cultures, subcultures and approaches to businesses and workplaces What to write and how much to write The three Ss - smart, sophisticated and successful The three Cs - clear, comprehensible and confident Worksheet 02 Why do we write in business? Writing is a soft skill but not a soft option An outline of the history of English What is standard and variant English? English: A global language but is it a global currency? Defining global business English within your organization Using office guidelines and in-house style Worksheet 03 Deciding your business writing objectives in the digital age The changing face of writing in the digital age Describing what you and your organization do Focus on the message, not just the translation Using online or agency translators 'Brand you' and your organization's brand Worksheet 04 Common challenges in business English in a global workplace Presentation, style and fonts matter The pitfalls of 'instant' Scan reading and skim reading Presentations should always showcase your talent Anticipate what may be asked More tips to make business communications easier Worksheet 05 How does writing in a global economy affect us all? In a sense we are all selling now Effective writing opens doors Letters: A general introduction Specific tips on salutations and titles - how to address people Example of a letter asking for information Should the same letter go to all recipients? Worksheet 06 Writing e-mails Evaluate when to use e-mail Using e-mail efficiently How poorly written e-mails can undermine performance Instant text messaging Multilingual and other e-mail threads A corporate e-mail policy can help Writing effective e-mails gets 'brand you' noticed Worksheet 07 Making an impact The 'wow factor' sets you apart Word power skills Who takes centre stage? Build up a dossier of good examples and serve your customers well Standard written endings can wreck impact Worksheet 08 Using the global word power skills guide What is the global word power skills guide? Being correct for purpose Write clearly and comprehensibly Writing for impact Focus on your readers Worksheet 09 Report writing Are your report-writing skills right for today? Have you evaluated your target audience and your role? Checklist: Plan before you write Structure of reports Different writing styles for different reports Making your mark and anticipating questions Writing can put up unintended barriers Technical reports in a global context Executive summaries Worksheet 10 Writing agendas, notes and minutes of meetings The effect of the digital age on meetings Were we at the same meeting? What will go on your agenda? Action sheets Style tips for minutes Defining timescales will help Converting notes to minutes - the vital stages Worksheet 11 Personal and company promotion in the digital age Traditional public relations (PR) promotion and PR promotion in the digital age Personal promotion today Are you creating the right publicity? Standard layout of a press release Doing the extra to make it work Words to make an impact Writing for websites Advertising and promotional literature for a global market Worksheet 12 Using word power skills with social networking media www: words, words, words Using a Facebook page to promote your product or service To tweet or not to tweet? How to write for Twitter Using LinkedIn to promote or share information The company blog - how useful is it really? Some writing tips for when you use images and video Conclusion Worksheet 13 Quality matters Why it matters to get it right Making mistakes is human, isn't it? Written mistakes - the impact on readers and businesses Some common business writing errors in global English To deal or not to deal with other people's mistakes Maintaining a mistake-free zone Summary Worksheet 14 Writing tips for everyday business Punctuation and grammar in global English Parts of speech Agreement of subject and verb Writing a date Time Worksheet 15 The kaleidoscope effect - further perspectives for global business English Mirrors and kaleidoscopes Problems other than the English you use Offering or requesting support Diversity in writing - other challenges Using business English to communicate change Using the right words to motivate Burying good news The way forward Worksheet Answers to worksheets
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