Cees B. M. van Riel, Charles J. Fombrun

Essentials of Corporate Communication (eBook, PDF)

Implementing Practices for Effective Reputation Management

• Format: PDF

Produktbeschreibung

Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field. This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 328
• Erscheinungstermin: 7. August 2007
• Englisch
• ISBN-13: 9781134335060
• Artikelnr.: 42981844

Autorenporträt

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.