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  • Format: PDF


How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. * Quickly and comprehensively familiarize…mehr

Produktbeschreibung
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. * Quickly and comprehensively familiarize yourself with the best design thinking tools * Select the appropriate warm-ups, tools, and methods * Explore new avenues of thinking * Plan the agenda for different design thinking workshops * Get practical application tips The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 320
  • Erscheinungstermin: 30.03.2020
  • Englisch
  • ISBN-13: 9781119629214
  • Artikelnr.: 59167393
Autorenporträt
Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation. Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader. Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.
Inhaltsangabe
Preface 5The Toolbox in a nutshell 10The global survey 13What is design thinking? 17Quick start 27The Toolbox 36Warm-ups that fit the setting 39Clapping game 41Bingo 42Stop & go 4330 circles 44Ninja 45Marshmallow challenge 46Understand 47Problem statement 49Design principles 53Interview for empathy 57Explorative interview 63Ask 5x why 675W+H questions 71Jobs to be done 75Extreme users/lead users 79Stakeholder map 83Emotional response cards 87Observe 91Empathy map 93Persona/user profile 97Customer journey map 103AEIOU 107Analysis questions builder 111Peers observing peers 115Trend analysis 119Define point of view 123"How might we..." question 125Storytelling 129Context mapping 133Define success 137Vision cone 141Critical items diagram 145Ideate 149Brainstorming 1512x2 matrix 155Dot voting 1596-3-5 method 163Special brainstorming 167Analogies & benchmarking as inspiration 171NABC 177Blue ocean tool & buyer utility map 181Prototype 185Frequently used kinds of prototypes 187Exploration map 195Prototype to test 199Service blueprint 203MVP 207Test 211Testing sheet 213Feedback capture grid 217Powerful questions in experience testing 221Solution interview 225Structured usability testing 229A/B testing 233Reflect 237I like, I wish, I wonder 239Retrospective "sailboat" 243Create a pitch 247Lean canvas 251Lessons learned 255Road map for implementation 259Problem to growth & scale innovation funnel 263Applications 267Universities: ME310 at Stanford University 269Companies: "Co-creation toolbox" by Siemens 273Intrapreneurship: "Kickbox" by Swisscom 277Transformation: "Digital transformation road map" 281Promotion of young talent: "Young innovators" 285Personal change: "Design thinking life 289Closing words 293Authors & contributors 296Sources and index 301Workshop Planning Canvas 309