Melissa Aronczyk, Maria I Espinoza

A Strategic Nature

Public Relations and the Politics of American Environmentalism

• Broschiertes Buch

Produktbeschreibung

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza show how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, they argue, PR is a social and political force that shapes how we understand and address the environmental crises we now face.

Produktdetails

• Verlag: Sydney University Press
• Seitenzahl: 320
• Erscheinungstermin: 7. Januar 2022
• Englisch
• Abmessung: 232mm x 152mm x 22mm
• Gewicht: 448g
• ISBN-13: 9780190055356
• ISBN-10: 0190055359
• Artikelnr.: 62318166

Autorenporträt

Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University.

Inhaltsangabe

* List of Figures and Tables
* List of Abbreviations
* Acknowledgments
* Introduction: Public Relations and Its Problems
* 1. Seeing Like a Publicist: How the Environment became an Issue
* 2. Bringing the Outside In: Managing Industry's "External
Environment"
* 3. Environment, Energy, Economy: The Campaign for Balance
* 4. PR for the Public Interest: The Rule of Reason and the Hazards of
Environmental Consensus
* 5. Sustainable Communication(TM): Green PR and the Export of
Corporate Environmentalism
* 6. The Climate of Publicity: Climate Advocates and the Compromise of
PR
* 7. "Shared Value": Promoting Climate Change for Data Worlds
* Conclusion: We're Supposed to Be Engaging
* Notes
* References
* Appendix 1. Interviews and Observation Sites
* Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997
* Index