The Essential Guide to Internet Business Technology - Honda, Gail; Martin, Kipp
34,99 €
versandkostenfrei*

inkl. MwSt.
Versandfertig vorauss. in 4 Wochen
17 °P sammeln

    Broschiertes Buch

Today's business executive must understand Internet technology well enough to ask intelligent questions, set appropriate expectations, and make appropriate decisions. The Essential Guide to Internet Business Technology is the complete non-technical briefing on today's key Internet technologies, written specifically for business decision-makers. Authors Kipp Martin cover every key aspect of Internet technology from a business point of view, delivering expert insight and advice you can act upon. They begin by reviewing Web content development, and the new business opportunities made possible by…mehr

Produktbeschreibung
Today's business executive must understand Internet technology well enough to ask intelligent questions, set appropriate expectations, and make appropriate decisions. The Essential Guide to Internet Business Technology is the complete non-technical briefing on today's key Internet technologies, written specifically for business decision-makers. Authors Kipp Martin cover every key aspect of Internet technology from a business point of view, delivering expert insight and advice you can act upon. They begin by reviewing Web content development, and the new business opportunities made possible by XML and related technologies. They offer practical guidance on choosing choose Internet service providers, Application Service Providers, and Aggregators. The book also includes a detailed e-commerce update, with lessons learned from the dotcom crash, successful and failed e-business models, and practical techniques for Internet marketing, security, and database integration.
This book provides the lastest technology you need to know for doing business in today's Internet-intensive environment. It provides many real-life examples from the business world: what companies did right and what they did wrong.
  • Produktdetails
  • Essential Guides (Prentice Hal
  • Verlag: Pearson Education
  • Seitenzahl: 350
  • Erscheinungstermin: März 2002
  • Englisch
  • Abmessung: 235mm x 167mm x 27mm
  • Gewicht: 896g
  • ISBN-13: 9780130428202
  • ISBN-10: 0130428205
  • Artikelnr.: 22420638