Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into multibillion dollar industries with global recognition, distribution, and political power.
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into multibillion dollar industries with global recognition, distribution, and political power.
Dr. Marion Nestle is the Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley.
Inhaltsangabe
* Foreword (by Mark Bittman) * Introduction * What is soda and why should anyone care? * 1) Sodas: the inside story * 2) Soda drinkers: facts and figures * 3) The sugar(s) problem * Sodas and health * 4) Dietary advice: sugars and sugary drinks * 5) The health issues: obesity, diabetes, and more * 6) Advocating health: soda-free teeth * The soda industry and how it works * 7) Meet Big Soda: an overview * 8) Obesity: Big Soda's response * 9) Marketing sugary drinks: four basic principles * Targeting children * 10) Starting early: Marketing to infants, children, and teens * 11) Advocating health: Ending soda marketing to kids * 12) Advocating health: Getting sodas out of schools * 13) Advocating health: Getting kids involved * Targeting minorities and the poor * 14) Marketing to African- and Hispanic-Americans: a complicated story * 15) Selling to the developing world * 16) Advocating health: excluding sodas from SNAP * Playing softball: Recruiting allies, coopting critics * 17) "Softball" marketing strategies: Corporate Social Responsibility * 18) Investing in communities * 19) Supporting worthy causes: health professionals and research * 20) Recruiting public health leaders * Playing softball: Mitigating soda-induced environmental damage * 21) Advocating sustainability: defending the environment * 22) Advocating sustainability: protecting public water resources * Playing hardball: defending turf, attacking critics * 23) Lobbying, campaign contributions, and the revolving door * 24) Using public relations and front groups * Taking action: soda caps and taxes * 25) Advocating health: capping soda portion sizes * 26) Advocating health: taxing sugary drinks * 27) Advocating for health and the environment: take action * Afterword (by Neal Baer) * Appendix I: the principal US groups advocating for healthier beverage choices * Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples * Selected bibliography * List of tables and figures * Reference notes * Acknowledgments * Index
* Foreword (by Mark Bittman) * Introduction * What is soda and why should anyone care? * 1) Sodas: the inside story * 2) Soda drinkers: facts and figures * 3) The sugar(s) problem * Sodas and health * 4) Dietary advice: sugars and sugary drinks * 5) The health issues: obesity, diabetes, and more * 6) Advocating health: soda-free teeth * The soda industry and how it works * 7) Meet Big Soda: an overview * 8) Obesity: Big Soda's response * 9) Marketing sugary drinks: four basic principles * Targeting children * 10) Starting early: Marketing to infants, children, and teens * 11) Advocating health: Ending soda marketing to kids * 12) Advocating health: Getting sodas out of schools * 13) Advocating health: Getting kids involved * Targeting minorities and the poor * 14) Marketing to African- and Hispanic-Americans: a complicated story * 15) Selling to the developing world * 16) Advocating health: excluding sodas from SNAP * Playing softball: Recruiting allies, coopting critics * 17) "Softball" marketing strategies: Corporate Social Responsibility * 18) Investing in communities * 19) Supporting worthy causes: health professionals and research * 20) Recruiting public health leaders * Playing softball: Mitigating soda-induced environmental damage * 21) Advocating sustainability: defending the environment * 22) Advocating sustainability: protecting public water resources * Playing hardball: defending turf, attacking critics * 23) Lobbying, campaign contributions, and the revolving door * 24) Using public relations and front groups * Taking action: soda caps and taxes * 25) Advocating health: capping soda portion sizes * 26) Advocating health: taxing sugary drinks * 27) Advocating for health and the environment: take action * Afterword (by Neal Baer) * Appendix I: the principal US groups advocating for healthier beverage choices * Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples * Selected bibliography * List of tables and figures * Reference notes * Acknowledgments * Index
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