Dan Zarrella

Facebook Marketing Book (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.Approach Facebook's complex environment with clear, actionable itemsMake sense of the social networking worldBe familiar with the technologies you need for social network marketingExplore tactics for using Facebook features, functionality, and protocolsLearn how to set specific campaign goalsDetermine which Facebook features are relevant to your campaignsPlan and execute Facebook marketing strategiesMeasure the results of your campaigns with key performance indicators

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 286
• Erscheinungstermin: 21. Dezember 2010
• Englisch
• ISBN-13: 9781449302726
• Artikelnr.: 37907551

Autorenporträt

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O'Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot. Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.

Inhaltsangabe

Chapter 1: Introduction to Social Networking
Chapter 2: Facebook Profile Basics
Chapter 3: Facebook Page Basics
Chapter 4: Facebook Group Basics
Chapter 5: Facebook Events
Chapter 6: Facebook Application Basics
Chapter 7: Customizing Your Facebook Page
Chapter 8: Developing a Facebook Content Strategy
Chapter 9: Cross-Promoting Content on Facebook
Chapter 10: Facebook Page Management
Chapter 11: Advertising on Facebook
Chapter 12: Analytics and ROI
Acknowledgments
About the Authors
Colophon