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This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide…mehr

Produktbeschreibung
This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.
Autorenporträt
Daniel Chandler is an Emeritus Lecturer in the department of Theatre, Film and Television Studies at Aberystwyth University and a consultant in marketing semiotics.
Rezensionen
Praise for Semiotics: The Basics:

'A very useful book, not only for those who wish to find out about semiotics, but also for those interested in finding out how language or any other sign system is far from being a neutral medium of communication.' - Juan A. Prieto-Pablos, University of Seville, Spain

'The book is well written and up-to-date, without unnecessary verbosity or jargon, and yet reflects the complexity of the field and its problems.' - Journal of Pragmatics

'It is no small task to present semiotics in a manner that makes it accessible to the beginning student, and Chandler achieves this, describing difficult concepts clearly and thoroughly.' - Donald J. Cunningham, Indiana University, USA

'This book is, at once, highly accessible, extremely interesting, encyclopedic in scope, and authoritative. Highly recommended for all courses involving semiotics and its applications to media, culture and society.' - Arthur Asa Berger, San Francisco State University, USA





Praise for the fourth edition:

'Daniel Chandler's Semiotics is thorough, well organized, and well written. Provocative and informative, its range, depth, and erudition should make it of interest, not only to philosophers and theorists of art, language, and culture, but to anyone interested in the relation of signs to mind and reality and the relation of reality and mind to signs.' - Jeffrey Strayer, Purdue University Fort Wayne, USA

…mehr