Eva-Maria Krapfenbauer

The same old story? The portrayal of gender and ethnicity/race in Disney movies and the possible (re-) production of stereotypes over the course of the past 75 years (eBook, PDF)

• Format: PDF

Produktbeschreibung

Bachelor Thesis from the year 2013 in the subject Gender Studies, grade: 1,0, Vienna University of Economics and Business (Gender- und Diversitätmanagement), language: English, abstract: The following Bachelor’s thesis deals with the (re-)production of gender-related and ethnic stereotypes in animated movies part of the Disney Princess franchise. The introduction to the topic is followed by an overview of the theory, which includes the concepts of diversity, gender, and ethnicity as well as an introduction into stereotypes. The literature review will on the one hand present the Disney corporation and on the other hand give insight into the topics of television in general and children’s television in particular. It also outlines the hitherto findings pertaining to the scientific field of “Disney, gender and ethnicity”. The next chapters contain an introduction to the Critical Discourse Analysis and the methodology, which is followed by the empirical part consisting of the analysis and discussion of the movies. The thesis is completed by the conclusion, which brings together the findings as well as putting them in relation to the rest of the thesis.

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 98
• Erscheinungstermin: 15. Dezember 2014
• Englisch
• ISBN-13: 9783656859079
• Artikelnr.: 41980180

Inhaltsangabe

Table of contents Table of contents (p. 4) Table of figures (p. 6) Table of charts (p. 7) Table of abbreviations (p. 8) 1. Introduction (p. 9) 2. Theory (p. 12) 2.1. Diversity (p. 12) 2.1.1. Gender (p. 14) 2.1.2. Race & Ethnicity (p. 15) 2.1.3. Ethnic Minorities (p. 16) 2.2. Stereotypes (p. 18) 2.2.1. Gender Stereotypes (p. 19) 2.2.2. Racial Stereotypes (p. 20) 3. Literature Review (p. 22) 3.1. Television (p. 22) 3.2. Children & Television (p. 22) 3.3. Gender & Ethnicity/race in Children’s TV (p. 23) 3.4. The Walt Disney Corporation (p. 29) 3.4.1. Business History (p. 29) 3.4.2. The Princess Franchise (see Disney Consumer Products Website) (p. 31) 3.5. Gender & Ethnicity in Disney Movies (p. 33) 3.6. Adapting the fairy tales (p. 38) 4. Critical Discourse Analysis (p. 42) 5. Methodology (p. 45) 6. Film Analysis & Discussion (p. 49) 6.1. Overview of Movies (p. 49) 6.2. Gender Stereotypes (p. 53) 6.2.1. True (heterosexual) Love (p. 53) 6.2.2. Families, Mothers & Fathers (p. 57) 6.2.3. Demeanour and gender ideologies (p. 62) 6.2.3.1. Women are obedient and dutiful / Men are strong and heroic (p. 62) 6.2.3.2. Women as civilizing force (p. 67) 6.2.3.3. Women as instruments (p. 70) 6.2.4. Physical Appearance & Sexual Desire (p. 71) 6.3. Racial & Ethnic Stereotypes (p. 76) 6.3.1. Varied racial depiction and its implication (p. 76) 6.3.2. The Coloured Princesses (p. 79) 6.3.3. Language & Accents (p. 84) 7. Conclusion (p. 87) Literature (p. 91) Pictures (p. 98)