Dan Thompson

Pop-Up Business For Dummies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you'll find: * Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub. * Finding the right space for you. * Negotiating with the landlord and sorting out the legalities. * Fixing up and fitting out your space on a budget. * Pulling in the punters - advertising and marketing your pop-up. * Managing a successful pop-up business day-to-day. * Closing up shop efficiently. * Lots of case studies, checklists, tips and hints from experienced pop-up people!

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 272
• Erscheinungstermin: 27. September 2012
• Englisch
• ISBN-13: 9781118443477
• Artikelnr.: 38446346

Autorenporträt

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

Inhaltsangabe

Introduction 1 Part I: Planning to Pop Up 7 Chapter 1: Welcome to the World
of Pop Ups 9 Chapter 2: Developing Your Pop Up Plan 19 Part II: Building on
Your Pop Up Foundations 35 Chapter 3: Building Your Team 37 Chapter 4:
Funding Your Project 57 Chapter 5: Finding Your Space and Your Landlord 73
Part III: Filling Your Pop Up with People 89 Chapter 6: Making an
Impression: Branding and Marketing 91 Chapter 7: Producing and Distributing
Leaflets and Posters 107 Chapter 8: Making the Most of Social Media 121
Chapter 9: Cooking Up a Media Storm for Your Pop Up 139 Part IV: Running
Your Pop Up 153 Chapter 10: Designing and Kitting Out Your Space 155
Chapter 11: Managing Your Shop and Staff 173 Chapter 12: Meeting Your
Customers 185 Part V: Looking to the Future 197 Chapter 13: Measuring the
Success of Your Pop Up 199 Chapter 14: Packing Up and Moving On 213 Part
VI: The Part of Tens 223 Chapter 15: Ten Useful Items to Have in Your Pop
Up 225 Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231
Index 237

Rezensionen

'I would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future' -- Arts Porfessional, December 2012

'One of the ways to keep the conventional retail model fresh is elegantly explained...Thompson explains its principles and practice brilliantly and succinctly.' -- Cambridge Business, March 2013

'What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.' -- Ceramic Review, May 2013

'I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.' -- Frost Magazine, May 2013