James Bourk Hoesterey

Rebranding Islam (eBook, ePUB)

Piety, Prosperity, and a Self-Help Guru

• Format: ePub

Produktbeschreibung

Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of an aspiring middle class, the political predicaments bridging self and state, and the broader themes of religious authority, economic globalization, and the end(s) of political Islam.

At Gymnastiar's Islamic school, television studios, and MQ Training complex, Hoesterey observed this charismatic preacher developing a training regimen called Manajemen Qolbu into Indonesia's leading self-help program via nationally televised sermons, best-selling books, and corporate training seminars. Hoesterey's analysis explains how Gymnastiar articulated and mobilized Islamic idioms of ethics and affect as a way to offer self-help solutions for Indonesia's moral, economic, and political problems. Hoesterey then shows how, after Aa Gym's fall, the former celebrity guru was eclipsed by other television preachers in what is the ever-changing mosaic of Islam in Indonesia. Although Rebranding Islam tells the story of one man, it is also an anthropology of Islamic psychology.

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Produktdetails

• Verlag: Stanford University Press
• Seitenzahl: 296
• Erscheinungstermin: 11. November 2015
• Englisch
• ISBN-13: 9780804796385
• Artikelnr.: 48417284

Autorenporträt

James Bourk Hoesterey

Inhaltsangabe

Contents and Abstracts
Introduction: Authority, Subjectivity, and the Cultural Politics of Public
Piety
chapter abstract
The Introduction frames the book in terms of the anthropology of psychology
and it within theoretical conversations concerning religious authority,
Muslim subjectivity, and the cultural politics of public piety. It argues
that Aa Gym garnered religious authority through adept use of media and the
deliberate cultivation of his personal brand in the religious marketplace
of modernity. His authority was marked by distinctive affective and
economic relationships between preacher-producer and consuming devotees. It
also argues that Islamic self-help psychology promotes models of personhood
that are commensurate with, but cannot be reduced to, neoliberal logics of
self-enterprise and democratic notions of civic virtue. Aa Gym also
leveraged his public pulpit into political voice in an attempt to
discipline state actors during the drafting of controversial
anti-pornography legislation. The Introduction argues that scholarly
understandings of political Islam must focus on popular culture, not simply
electoral politics and formal institutions.
1Branding Islam: Autobiography, Authenticity, and Religious Authority
chapter abstract
Known across the Indonesian archipelago as a shrewd entrepreneur, doting
husband, and virtuous family man, Gymnastiar legitimated his claim to
religious authority through his ability to market himself as the embodiment
of Islamic virtue. This chapter///////
2Enchanting Science: Popular Psychology as Religious Wisdom
chapter abstract
3Ethical Entrepreneurs: Islamic Ethics and the Spirit of Capitalism
chapter abstract
4Prophetic Cosmopolitanism: The Prophet Muhammad as Psycho-Civic exemplar
chapter abstract
5Shaming the State: Pornography and the Moral Psychology of Statecraft
chapter abstract
6Sincerity and Scandal: The Moral and Market Logics of Religious Authority
chapter abstract
Conclusion: Figuring Islam: Popular Culture and the Cutting Edge of Public
Piety
chapter abstract