Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
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Section ONE: Strategy and purpose; Chapter 01: Introduction; Chapter 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter 03: Assignment 2:Strategy the big picture; Chapter 04: Assignment 3:You and your team; Section TWO: Market research; Chapter 05: Introduction; Chapter 06: Assignment 4:Researching customers; Chapter 07: Assignment 5:Researching competitors; Chapter 08: Assignment 6:A plan for market research; Section THREE: Competitive marketing strategies; Chapter 09: Introduction; Chapter 10: Assignment 7:Products and/or services; Chapter 11: Assignment 8:Pricing; Chapter 12: Assignment 9:Advertising and promotion; Chapter 13: Assignment 10:Place and distribution; Chapter 14: Assignment 11:People, process and physical environment; Chapter 15: Assignment 12:Competing online; Section FOUR: Operations; Chapter 16: Introduction; Chapter 17: Assignment 13:The selling methods plan; Chapter 18: Assignment 14:Making, outsourcing and supplies; Chapter 19: Assignment 15:Legal and regulatory factors; Section FIVE: Reviewing financing requirements and options; Chapter 20: Introduction; Chapter 21: Assignment 16:The sales forecast; Chapter 22: Assignment 17:Cash flow projections; Chapter 23: Assignment 18:The profit and loss account; Chapter 24: Assignment 19:The balance sheet; Chapter 25: Assignment 20:Break even analysis; Chapter 26: Assignment 21:Estimating financing requirements; Chapter 27: Assignment 22:Stress testing your business projections; Section SIX: Business controls; Chapter 28: Introduction; Chapter 29: Assignment 23:Financial controls; Chapter 30: Assignment 24:Sales and marketing controls; Chapter 31: Assignment 25:Other business controls; Section SEVEN: Writing up and presenting your business plan; Chapter 32: Introduction; Chapter 33: Assignment 26:Writing up and presenting your business plan; Chapter 34: Index of key organizations and resources for business planning;
