111,95 €
111,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
56 °P sammeln
111,95 €
111,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
56 °P sammeln
Als Download kaufen
111,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
56 °P sammeln
Jetzt verschenken
111,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
56 °P sammeln
  • Format: PDF

Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity?
Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and…mehr

Produktbeschreibung
Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity?

Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.
Autorenporträt
Tony Veale lectures in Computer Science at
University College Dublin, Ireland, and is a visiting professor in the Web
Science and Technology division of KAIST, the Korean Advanced Institute of
Science and Technology, South Korea.