Ken Moraif
Buy, Hold, and Sell! (eBook, PDF)
The Investment Strategy That Could Save You From the Next Market Crash
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Ken Moraif
Buy, Hold, and Sell! (eBook, PDF)
The Investment Strategy That Could Save You From the Next Market Crash
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Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a "buy and hold" approach to the market, but people over fifty can't afford to rely on this strategy. Buy, Hold, & SELL! uncovers the myth of the "buy and hold" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron's top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that…mehr
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Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a "buy and hold" approach to the market, but people over fifty can't afford to rely on this strategy. Buy, Hold, & SELL! uncovers the myth of the "buy and hold" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron's top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that better serves investors who are at retirement age. Written in easy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in risky markets, and arms readers with the knowledge, motivation, and strategies that may help them survive-and even thrive-during the inevitable next bear market. Too many retirees lost a large percentage of their investments during the market collapse of 2008 and spent years trying to regain their footing. During the collapse, many advisors told their clients to stay in the market. Ken did the opposite, advising his clients and listeners of his popular radio show "Money Matters" to get out of the market in November of 2007-before the economic meltdown. With this book, Ken shares his 26 years of experience to help investors prepare for the imminent bear market that could devastate their retirement plans. For those looking to build a sound financial plan for the long run, this book provides expert insight and solid advice with supporting charts, graphs, statistics, and anecdotes. * Understand the buy-hold-SELL strategy * Learn how to design a sell strategy to protect principal in the next bear market * Find clear-cut information regarding retirement finances * Discover the benefits of a diversified portfolio This book expands upon old advice to provide the most important part of the equation: a sell strategy designed to protect principal. The goal of Buy, Hold, & SELL! is not to make investors rich quick, but to help keep them from becoming poor.
Produktdetails
- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 224
- Erscheinungstermin: 23. Januar 2015
- Englisch
- ISBN-13: 9781118951514
- Artikelnr.: 42186062
- Verlag: John Wiley & Sons
- Seitenzahl: 224
- Erscheinungstermin: 23. Januar 2015
- Englisch
- ISBN-13: 9781118951514
- Artikelnr.: 42186062
KEN MORAIF, CFP, has been named one of the top 100 independent financial advisors in America by Barron's Magazine (2012-2014). He heads up the financial and retirement planning firm Money Matters with Ken Moraif, one of the top 50 fastest-growing financial advisory firms according to Financial Planning Magazine. He hosts a weekly radio show, Money Matters with Ken Moraif, and is a frequent guest on CNBC and Fox Business. He has written for or been quoted by Forbes, Kiplinger's Personal Finance, MarketWatch, The Wall Street Journal, and more.
Acknowledgments xiii Introduction: One Bear Market Can Change Your Life Forever xv The Inspiration behind This Book xvi Part One: The Trouble with Buy-Hold: Why It's Dangerous to Your Financial Health Chapter 1 Buy and Hold: A Bad Strategy for Anyone over 50? 3 Even the Best Investor . . . 4 Buying into the Buy-Hold Myth 5 Chapter 2 60 Is the New 40: What Does That Mean for Your Investments? 7 How Long Will You Live? 8 What Does a Long Life Mean for Retirement? 9 The Longevity-Retirement-Investment Equation 10 Chapter 3 The Bear and the Lake House 15 Chapter 4 The 10 Most Important Years of Your Investing Life 17 More Heavy Lifting 18 The Eighth Wonder of the World? 18 Reverse Compounding 19 The Most Important Years of Your Investing Life 20 Chapter 5 A Buy-Hold Disaster Story 23 Chapter 6 You Know You're a Buy-Holder If . . . 27 Chapter 7 Why Does Buy-Hold Even Exist? 29 Generational Amnesia 30 The Rest of the Story 31 The Rise of Mutual Funds 32 The Best Coin-Flipper in the World 32 The Famous Scene in The Deer Hunter 34 Chapter 8 What Do Economists Say about Buy-Hold? 35 Check Out the Publication Date 36 It's History, Not the Future 37 Siegel Also Admitted . . . 37 The Market's (and Investors') Irrational Exuberance 38 The Emperor's New Clothes 40 Valuations Schmaluations 40 Who Should You Listen To? 41 Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43 My Personal Experience with Buy-Hold 44 The Birth of a Sell Strategy 45 Avoiding the Market Crash of 2008 45 Part Two: The Buy-Hold Myths: The Advice That Could Ruin Your Retirement Chapter 10 Buy-Hold Myth #1: The Market Always Comes Back 51 Some Big Bad Bears 54 Mini-Myth: If You Just Study Past Market History . . . 55 Mini-Myth: Time Is Your Friend 57 Homeland Security 57 Mini-Myth: The Most Successful Investors Stay in for the Long Run 59 We're Not 25 Years Old Anymore 59 Where's the Contract? 60 Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61 A Pig in a Poke 63 When Were the Best Days? 63 Riding the Market during the Best Days 65 The Worst Trading Days (So Far) 65 Avoiding the Big Bad Bear Days 67 Doing the Impossible 68 He's in the Wrong Lane! 71 Missing the Best and Worst 72 Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the Bottom 75 Mini-Myth: You Don't Want to Miss the Rebound 76 Mini-Myth: The Rebound Is Equal to the Fall 78 The Two Fools of Mayberry R.F.D. 79 Which Fool Would You Rather Be? 80 Chapter 13 Buy-Hold Myth #4: Diversify Your Portfolio . . .That's All You Need to Do 83 Put Your Eggs in Different Baskets 84 A Junk Drawer of Investments 86 Diversification Isn't Enough 88 Buying a Drill Bit 89 Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money If You Sell and Sit in Cash 91 Cash Can Be Your Friend 93 Bewitched by Zero 93 That's Not All 95 Security or Surfing? 95 Chapter 15 Buy-Hold Myth #6: You Haven't Lost Any Money Unless You . . . 97 Shame, Shame, Shame 98 Mini-Myth: Future Appreciation 99 A Flat-Out Lie 100 Why They Don't Want You to Sell 100 Why You Fear Selling 101 Buying Stuff Is Fun 104 Live to Fight Another Day 104 The Real Answer 105 Chapter 16 Bits and Pieces: More Buy-Hold Nonsense 107 "Ten Years" Twaddle 108 Can't We Just Use the P/E Ratio? 108 A Word about Warren Buffett 110 Part Three: Buy, Hold, Sell: An Introduction to Sell Strategies Chapter 17 What's beyond the Buy-Hold Myth? 115 Not Market Timing 116 Even If You Could . . . 116 Trends and Tides 117 Chapter 18 The 200-Day Moving Average Strategy 119 How to Calculate the 200-Day Moving Average 120 The 200-Day Moving Average in Action 121 Backed Up by History 124 Returns and Risks 126 Using the 200-Day Moving Average 128 Why This Strategy Works 128 Why It Works EspeciallyWell for Investors over 50 128 Chapter 19 The Trailing Stop-Loss Sell Strategy 131 The Trailing Stop-Loss 132 Setting Your Stop-Loss Point 132 Stock Behavior 133 Beta and Standard Deviation 133 Take Tech Stocks, for Example 135 Chapter 20 When You Should Not Sell 137 More Event-Driven Market Drops 139 If You Can Point to a Specific Event . . . 141 If There's More Than One Reason for a Drop . . . 142 The 2008 Bear 142 Use Your Sell Strategy, Unless . . . 144 Chapter 21 Sell Strategy Pros and Cons 145 False Alarms 145 The Financial Tornado Warning 146 Transaction Costs and Taxes 147 A Cautionary Tale 148 Put the Odds in Your Favor 149 Don't Be the Hare 149 Chapter 22 More Reasons to Use a Sell Strategy 151 Bonus Reason #1 to Have a Sell Strategy 151 Bonus Reason #2 to Have a Sell Strategy 152 Real Life by the Numbers 153 Bonus Reason #3 to Have a Sell Strategy 154 Chapter 23 The Magic Number Strategy 157 How Strong Is Your House? 158 Your Magic Number 158 How Much Will You Need? 159 Calculating Your Magic Number 159 The Magic Number and the Musician 163 Chapter 24 The Rebalancing Strategy 165 Reap the Rewards of a Rebalanced Portfolio 167 Getting Off the Titanic 169 Chapter 25 Execute or Get Killed 171 It Doesn't Matter Why You Sell . . . 172 You Can't Climb the Pyramids 172 A Giant Bowl of Spaghetti 173 Remember New Orleans 174 Chapter 26 A Simple Action Plan 175 Chapter 27 Armed with Knowledge 177 P.S.: What Do You Think Will Happen Next? 180 Appendix 181 About the Author 185 Index 187
Acknowledgments xiii Introduction: One Bear Market Can Change Your Life
Forever xv The Inspiration behind This Book xvi Part One: The Trouble with
Buy-Hold: Why It's Dangerous to Your Financial Health Chapter 1 Buy and
Hold: A Bad Strategy for Anyone over 50? 3 Even the Best Investor . . . 4
Buying into the Buy-Hold Myth 5 Chapter 2 60 Is the New 40: What Does That
Mean for Your Investments? 7 How Long Will You Live? 8 What Does a Long
Life Mean for Retirement? 9 The Longevity-Retirement-Investment Equation 10
Chapter 3 The Bear and the Lake House 15 Chapter 4 The 10 Most Important
Years of Your Investing Life 17 More Heavy Lifting 18 The Eighth Wonder of
the World? 18 Reverse Compounding 19 The Most Important Years of Your
Investing Life 20 Chapter 5 A Buy-Hold Disaster Story 23 Chapter 6 You Know
You're a Buy-Holder If . . . 27 Chapter 7 Why Does Buy-Hold Even Exist? 29
Generational Amnesia 30 The Rest of the Story 31 The Rise of Mutual Funds
32 The Best Coin-Flipper in the World 32 The Famous Scene in The Deer
Hunter 34 Chapter 8 What Do Economists Say about Buy-Hold? 35 Check Out the
Publication Date 36 It's History, Not the Future 37 Siegel Also Admitted .
. . 37 The Market's (and Investors') Irrational Exuberance 38 The Emperor's
New Clothes 40 Valuations Schmaluations 40 Who Should You Listen To? 41
Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43
My Personal Experience with Buy-Hold 44 The Birth of a Sell Strategy 45
Avoiding the Market Crash of 2008 45 Part Two: The Buy-Hold Myths: The
Advice That Could Ruin Your Retirement Chapter 10 Buy-Hold Myth #1: The
Market Always Comes Back 51 Some Big Bad Bears 54 Mini-Myth: If You Just
Study Past Market History . . . 55 Mini-Myth: Time Is Your Friend 57
Homeland Security 57 Mini-Myth: The Most Successful Investors Stay in for
the Long Run 59 We're Not 25 Years Old Anymore 59 Where's the Contract? 60
Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61 A Pig
in a Poke 63 When Were the Best Days? 63 Riding the Market during the Best
Days 65 The Worst Trading Days (So Far) 65 Avoiding the Big Bad Bear Days
67 Doing the Impossible 68 He's in the Wrong Lane! 71 Missing the Best and
Worst 72 Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the
Bottom 75 Mini-Myth: You Don't Want to Miss the Rebound 76 Mini-Myth: The
Rebound Is Equal to the Fall 78 The Two Fools of Mayberry R.F.D. 79 Which
Fool Would You Rather Be? 80 Chapter 13 Buy-Hold Myth #4: Diversify Your
Portfolio . . .That's All You Need to Do 83 Put Your Eggs in Different
Baskets 84 A Junk Drawer of Investments 86 Diversification Isn't Enough 88
Buying a Drill Bit 89 Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money
If You Sell and Sit in Cash 91 Cash Can Be Your Friend 93 Bewitched by Zero
93 That's Not All 95 Security or Surfing? 95 Chapter 15 Buy-Hold Myth #6:
You Haven't Lost Any Money Unless You . . . 97 Shame, Shame, Shame 98
Mini-Myth: Future Appreciation 99 A Flat-Out Lie 100 Why They Don't Want
You to Sell 100 Why You Fear Selling 101 Buying Stuff Is Fun 104 Live to
Fight Another Day 104 The Real Answer 105 Chapter 16 Bits and Pieces: More
Buy-Hold Nonsense 107 "Ten Years" Twaddle 108 Can't We Just Use the P/E
Ratio? 108 A Word about Warren Buffett 110 Part Three: Buy, Hold, Sell: An
Introduction to Sell Strategies Chapter 17 What's beyond the Buy-Hold Myth?
115 Not Market Timing 116 Even If You Could . . . 116 Trends and Tides 117
Chapter 18 The 200-Day Moving Average Strategy 119 How to Calculate the
200-Day Moving Average 120 The 200-Day Moving Average in Action 121 Backed
Up by History 124 Returns and Risks 126 Using the 200-Day Moving Average
128 Why This Strategy Works 128 Why It Works EspeciallyWell for Investors
over 50 128 Chapter 19 The Trailing Stop-Loss Sell Strategy 131 The
Trailing Stop-Loss 132 Setting Your Stop-Loss Point 132 Stock Behavior 133
Beta and Standard Deviation 133 Take Tech Stocks, for Example 135 Chapter
20 When You Should Not Sell 137 More Event-Driven Market Drops 139 If You
Can Point to a Specific Event . . . 141 If There's More Than One Reason for
a Drop . . . 142 The 2008 Bear 142 Use Your Sell Strategy, Unless . . . 144
Chapter 21 Sell Strategy Pros and Cons 145 False Alarms 145 The Financial
Tornado Warning 146 Transaction Costs and Taxes 147 A Cautionary Tale 148
Put the Odds in Your Favor 149 Don't Be the Hare 149 Chapter 22 More
Reasons to Use a Sell Strategy 151 Bonus Reason #1 to Have a Sell Strategy
151 Bonus Reason #2 to Have a Sell Strategy 152 Real Life by the Numbers
153 Bonus Reason #3 to Have a Sell Strategy 154 Chapter 23 The Magic Number
Strategy 157 How Strong Is Your House? 158 Your Magic Number 158 How Much
Will You Need? 159 Calculating Your Magic Number 159 The Magic Number and
the Musician 163 Chapter 24 The Rebalancing Strategy 165 Reap the Rewards
of a Rebalanced Portfolio 167 Getting Off the Titanic 169 Chapter 25
Execute or Get Killed 171 It Doesn't Matter Why You Sell . . . 172 You
Can't Climb the Pyramids 172 A Giant Bowl of Spaghetti 173 Remember New
Orleans 174 Chapter 26 A Simple Action Plan 175 Chapter 27 Armed with
Knowledge 177 P.S.: What Do You Think Will Happen Next? 180 Appendix 181
About the Author 185 Index 187
Forever xv The Inspiration behind This Book xvi Part One: The Trouble with
Buy-Hold: Why It's Dangerous to Your Financial Health Chapter 1 Buy and
Hold: A Bad Strategy for Anyone over 50? 3 Even the Best Investor . . . 4
Buying into the Buy-Hold Myth 5 Chapter 2 60 Is the New 40: What Does That
Mean for Your Investments? 7 How Long Will You Live? 8 What Does a Long
Life Mean for Retirement? 9 The Longevity-Retirement-Investment Equation 10
Chapter 3 The Bear and the Lake House 15 Chapter 4 The 10 Most Important
Years of Your Investing Life 17 More Heavy Lifting 18 The Eighth Wonder of
the World? 18 Reverse Compounding 19 The Most Important Years of Your
Investing Life 20 Chapter 5 A Buy-Hold Disaster Story 23 Chapter 6 You Know
You're a Buy-Holder If . . . 27 Chapter 7 Why Does Buy-Hold Even Exist? 29
Generational Amnesia 30 The Rest of the Story 31 The Rise of Mutual Funds
32 The Best Coin-Flipper in the World 32 The Famous Scene in The Deer
Hunter 34 Chapter 8 What Do Economists Say about Buy-Hold? 35 Check Out the
Publication Date 36 It's History, Not the Future 37 Siegel Also Admitted .
. . 37 The Market's (and Investors') Irrational Exuberance 38 The Emperor's
New Clothes 40 Valuations Schmaluations 40 Who Should You Listen To? 41
Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43
My Personal Experience with Buy-Hold 44 The Birth of a Sell Strategy 45
Avoiding the Market Crash of 2008 45 Part Two: The Buy-Hold Myths: The
Advice That Could Ruin Your Retirement Chapter 10 Buy-Hold Myth #1: The
Market Always Comes Back 51 Some Big Bad Bears 54 Mini-Myth: If You Just
Study Past Market History . . . 55 Mini-Myth: Time Is Your Friend 57
Homeland Security 57 Mini-Myth: The Most Successful Investors Stay in for
the Long Run 59 We're Not 25 Years Old Anymore 59 Where's the Contract? 60
Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61 A Pig
in a Poke 63 When Were the Best Days? 63 Riding the Market during the Best
Days 65 The Worst Trading Days (So Far) 65 Avoiding the Big Bad Bear Days
67 Doing the Impossible 68 He's in the Wrong Lane! 71 Missing the Best and
Worst 72 Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the
Bottom 75 Mini-Myth: You Don't Want to Miss the Rebound 76 Mini-Myth: The
Rebound Is Equal to the Fall 78 The Two Fools of Mayberry R.F.D. 79 Which
Fool Would You Rather Be? 80 Chapter 13 Buy-Hold Myth #4: Diversify Your
Portfolio . . .That's All You Need to Do 83 Put Your Eggs in Different
Baskets 84 A Junk Drawer of Investments 86 Diversification Isn't Enough 88
Buying a Drill Bit 89 Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money
If You Sell and Sit in Cash 91 Cash Can Be Your Friend 93 Bewitched by Zero
93 That's Not All 95 Security or Surfing? 95 Chapter 15 Buy-Hold Myth #6:
You Haven't Lost Any Money Unless You . . . 97 Shame, Shame, Shame 98
Mini-Myth: Future Appreciation 99 A Flat-Out Lie 100 Why They Don't Want
You to Sell 100 Why You Fear Selling 101 Buying Stuff Is Fun 104 Live to
Fight Another Day 104 The Real Answer 105 Chapter 16 Bits and Pieces: More
Buy-Hold Nonsense 107 "Ten Years" Twaddle 108 Can't We Just Use the P/E
Ratio? 108 A Word about Warren Buffett 110 Part Three: Buy, Hold, Sell: An
Introduction to Sell Strategies Chapter 17 What's beyond the Buy-Hold Myth?
115 Not Market Timing 116 Even If You Could . . . 116 Trends and Tides 117
Chapter 18 The 200-Day Moving Average Strategy 119 How to Calculate the
200-Day Moving Average 120 The 200-Day Moving Average in Action 121 Backed
Up by History 124 Returns and Risks 126 Using the 200-Day Moving Average
128 Why This Strategy Works 128 Why It Works EspeciallyWell for Investors
over 50 128 Chapter 19 The Trailing Stop-Loss Sell Strategy 131 The
Trailing Stop-Loss 132 Setting Your Stop-Loss Point 132 Stock Behavior 133
Beta and Standard Deviation 133 Take Tech Stocks, for Example 135 Chapter
20 When You Should Not Sell 137 More Event-Driven Market Drops 139 If You
Can Point to a Specific Event . . . 141 If There's More Than One Reason for
a Drop . . . 142 The 2008 Bear 142 Use Your Sell Strategy, Unless . . . 144
Chapter 21 Sell Strategy Pros and Cons 145 False Alarms 145 The Financial
Tornado Warning 146 Transaction Costs and Taxes 147 A Cautionary Tale 148
Put the Odds in Your Favor 149 Don't Be the Hare 149 Chapter 22 More
Reasons to Use a Sell Strategy 151 Bonus Reason #1 to Have a Sell Strategy
151 Bonus Reason #2 to Have a Sell Strategy 152 Real Life by the Numbers
153 Bonus Reason #3 to Have a Sell Strategy 154 Chapter 23 The Magic Number
Strategy 157 How Strong Is Your House? 158 Your Magic Number 158 How Much
Will You Need? 159 Calculating Your Magic Number 159 The Magic Number and
the Musician 163 Chapter 24 The Rebalancing Strategy 165 Reap the Rewards
of a Rebalanced Portfolio 167 Getting Off the Titanic 169 Chapter 25
Execute or Get Killed 171 It Doesn't Matter Why You Sell . . . 172 You
Can't Climb the Pyramids 172 A Giant Bowl of Spaghetti 173 Remember New
Orleans 174 Chapter 26 A Simple Action Plan 175 Chapter 27 Armed with
Knowledge 177 P.S.: What Do You Think Will Happen Next? 180 Appendix 181
About the Author 185 Index 187
Acknowledgments xiii Introduction: One Bear Market Can Change Your Life Forever xv The Inspiration behind This Book xvi Part One: The Trouble with Buy-Hold: Why It's Dangerous to Your Financial Health Chapter 1 Buy and Hold: A Bad Strategy for Anyone over 50? 3 Even the Best Investor . . . 4 Buying into the Buy-Hold Myth 5 Chapter 2 60 Is the New 40: What Does That Mean for Your Investments? 7 How Long Will You Live? 8 What Does a Long Life Mean for Retirement? 9 The Longevity-Retirement-Investment Equation 10 Chapter 3 The Bear and the Lake House 15 Chapter 4 The 10 Most Important Years of Your Investing Life 17 More Heavy Lifting 18 The Eighth Wonder of the World? 18 Reverse Compounding 19 The Most Important Years of Your Investing Life 20 Chapter 5 A Buy-Hold Disaster Story 23 Chapter 6 You Know You're a Buy-Holder If . . . 27 Chapter 7 Why Does Buy-Hold Even Exist? 29 Generational Amnesia 30 The Rest of the Story 31 The Rise of Mutual Funds 32 The Best Coin-Flipper in the World 32 The Famous Scene in The Deer Hunter 34 Chapter 8 What Do Economists Say about Buy-Hold? 35 Check Out the Publication Date 36 It's History, Not the Future 37 Siegel Also Admitted . . . 37 The Market's (and Investors') Irrational Exuberance 38 The Emperor's New Clothes 40 Valuations Schmaluations 40 Who Should You Listen To? 41 Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43 My Personal Experience with Buy-Hold 44 The Birth of a Sell Strategy 45 Avoiding the Market Crash of 2008 45 Part Two: The Buy-Hold Myths: The Advice That Could Ruin Your Retirement Chapter 10 Buy-Hold Myth #1: The Market Always Comes Back 51 Some Big Bad Bears 54 Mini-Myth: If You Just Study Past Market History . . . 55 Mini-Myth: Time Is Your Friend 57 Homeland Security 57 Mini-Myth: The Most Successful Investors Stay in for the Long Run 59 We're Not 25 Years Old Anymore 59 Where's the Contract? 60 Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61 A Pig in a Poke 63 When Were the Best Days? 63 Riding the Market during the Best Days 65 The Worst Trading Days (So Far) 65 Avoiding the Big Bad Bear Days 67 Doing the Impossible 68 He's in the Wrong Lane! 71 Missing the Best and Worst 72 Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the Bottom 75 Mini-Myth: You Don't Want to Miss the Rebound 76 Mini-Myth: The Rebound Is Equal to the Fall 78 The Two Fools of Mayberry R.F.D. 79 Which Fool Would You Rather Be? 80 Chapter 13 Buy-Hold Myth #4: Diversify Your Portfolio . . .That's All You Need to Do 83 Put Your Eggs in Different Baskets 84 A Junk Drawer of Investments 86 Diversification Isn't Enough 88 Buying a Drill Bit 89 Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money If You Sell and Sit in Cash 91 Cash Can Be Your Friend 93 Bewitched by Zero 93 That's Not All 95 Security or Surfing? 95 Chapter 15 Buy-Hold Myth #6: You Haven't Lost Any Money Unless You . . . 97 Shame, Shame, Shame 98 Mini-Myth: Future Appreciation 99 A Flat-Out Lie 100 Why They Don't Want You to Sell 100 Why You Fear Selling 101 Buying Stuff Is Fun 104 Live to Fight Another Day 104 The Real Answer 105 Chapter 16 Bits and Pieces: More Buy-Hold Nonsense 107 "Ten Years" Twaddle 108 Can't We Just Use the P/E Ratio? 108 A Word about Warren Buffett 110 Part Three: Buy, Hold, Sell: An Introduction to Sell Strategies Chapter 17 What's beyond the Buy-Hold Myth? 115 Not Market Timing 116 Even If You Could . . . 116 Trends and Tides 117 Chapter 18 The 200-Day Moving Average Strategy 119 How to Calculate the 200-Day Moving Average 120 The 200-Day Moving Average in Action 121 Backed Up by History 124 Returns and Risks 126 Using the 200-Day Moving Average 128 Why This Strategy Works 128 Why It Works EspeciallyWell for Investors over 50 128 Chapter 19 The Trailing Stop-Loss Sell Strategy 131 The Trailing Stop-Loss 132 Setting Your Stop-Loss Point 132 Stock Behavior 133 Beta and Standard Deviation 133 Take Tech Stocks, for Example 135 Chapter 20 When You Should Not Sell 137 More Event-Driven Market Drops 139 If You Can Point to a Specific Event . . . 141 If There's More Than One Reason for a Drop . . . 142 The 2008 Bear 142 Use Your Sell Strategy, Unless . . . 144 Chapter 21 Sell Strategy Pros and Cons 145 False Alarms 145 The Financial Tornado Warning 146 Transaction Costs and Taxes 147 A Cautionary Tale 148 Put the Odds in Your Favor 149 Don't Be the Hare 149 Chapter 22 More Reasons to Use a Sell Strategy 151 Bonus Reason #1 to Have a Sell Strategy 151 Bonus Reason #2 to Have a Sell Strategy 152 Real Life by the Numbers 153 Bonus Reason #3 to Have a Sell Strategy 154 Chapter 23 The Magic Number Strategy 157 How Strong Is Your House? 158 Your Magic Number 158 How Much Will You Need? 159 Calculating Your Magic Number 159 The Magic Number and the Musician 163 Chapter 24 The Rebalancing Strategy 165 Reap the Rewards of a Rebalanced Portfolio 167 Getting Off the Titanic 169 Chapter 25 Execute or Get Killed 171 It Doesn't Matter Why You Sell . . . 172 You Can't Climb the Pyramids 172 A Giant Bowl of Spaghetti 173 Remember New Orleans 174 Chapter 26 A Simple Action Plan 175 Chapter 27 Armed with Knowledge 177 P.S.: What Do You Think Will Happen Next? 180 Appendix 181 About the Author 185 Index 187
Acknowledgments xiii Introduction: One Bear Market Can Change Your Life
Forever xv The Inspiration behind This Book xvi Part One: The Trouble with
Buy-Hold: Why It's Dangerous to Your Financial Health Chapter 1 Buy and
Hold: A Bad Strategy for Anyone over 50? 3 Even the Best Investor . . . 4
Buying into the Buy-Hold Myth 5 Chapter 2 60 Is the New 40: What Does That
Mean for Your Investments? 7 How Long Will You Live? 8 What Does a Long
Life Mean for Retirement? 9 The Longevity-Retirement-Investment Equation 10
Chapter 3 The Bear and the Lake House 15 Chapter 4 The 10 Most Important
Years of Your Investing Life 17 More Heavy Lifting 18 The Eighth Wonder of
the World? 18 Reverse Compounding 19 The Most Important Years of Your
Investing Life 20 Chapter 5 A Buy-Hold Disaster Story 23 Chapter 6 You Know
You're a Buy-Holder If . . . 27 Chapter 7 Why Does Buy-Hold Even Exist? 29
Generational Amnesia 30 The Rest of the Story 31 The Rise of Mutual Funds
32 The Best Coin-Flipper in the World 32 The Famous Scene in The Deer
Hunter 34 Chapter 8 What Do Economists Say about Buy-Hold? 35 Check Out the
Publication Date 36 It's History, Not the Future 37 Siegel Also Admitted .
. . 37 The Market's (and Investors') Irrational Exuberance 38 The Emperor's
New Clothes 40 Valuations Schmaluations 40 Who Should You Listen To? 41
Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43
My Personal Experience with Buy-Hold 44 The Birth of a Sell Strategy 45
Avoiding the Market Crash of 2008 45 Part Two: The Buy-Hold Myths: The
Advice That Could Ruin Your Retirement Chapter 10 Buy-Hold Myth #1: The
Market Always Comes Back 51 Some Big Bad Bears 54 Mini-Myth: If You Just
Study Past Market History . . . 55 Mini-Myth: Time Is Your Friend 57
Homeland Security 57 Mini-Myth: The Most Successful Investors Stay in for
the Long Run 59 We're Not 25 Years Old Anymore 59 Where's the Contract? 60
Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61 A Pig
in a Poke 63 When Were the Best Days? 63 Riding the Market during the Best
Days 65 The Worst Trading Days (So Far) 65 Avoiding the Big Bad Bear Days
67 Doing the Impossible 68 He's in the Wrong Lane! 71 Missing the Best and
Worst 72 Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the
Bottom 75 Mini-Myth: You Don't Want to Miss the Rebound 76 Mini-Myth: The
Rebound Is Equal to the Fall 78 The Two Fools of Mayberry R.F.D. 79 Which
Fool Would You Rather Be? 80 Chapter 13 Buy-Hold Myth #4: Diversify Your
Portfolio . . .That's All You Need to Do 83 Put Your Eggs in Different
Baskets 84 A Junk Drawer of Investments 86 Diversification Isn't Enough 88
Buying a Drill Bit 89 Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money
If You Sell and Sit in Cash 91 Cash Can Be Your Friend 93 Bewitched by Zero
93 That's Not All 95 Security or Surfing? 95 Chapter 15 Buy-Hold Myth #6:
You Haven't Lost Any Money Unless You . . . 97 Shame, Shame, Shame 98
Mini-Myth: Future Appreciation 99 A Flat-Out Lie 100 Why They Don't Want
You to Sell 100 Why You Fear Selling 101 Buying Stuff Is Fun 104 Live to
Fight Another Day 104 The Real Answer 105 Chapter 16 Bits and Pieces: More
Buy-Hold Nonsense 107 "Ten Years" Twaddle 108 Can't We Just Use the P/E
Ratio? 108 A Word about Warren Buffett 110 Part Three: Buy, Hold, Sell: An
Introduction to Sell Strategies Chapter 17 What's beyond the Buy-Hold Myth?
115 Not Market Timing 116 Even If You Could . . . 116 Trends and Tides 117
Chapter 18 The 200-Day Moving Average Strategy 119 How to Calculate the
200-Day Moving Average 120 The 200-Day Moving Average in Action 121 Backed
Up by History 124 Returns and Risks 126 Using the 200-Day Moving Average
128 Why This Strategy Works 128 Why It Works EspeciallyWell for Investors
over 50 128 Chapter 19 The Trailing Stop-Loss Sell Strategy 131 The
Trailing Stop-Loss 132 Setting Your Stop-Loss Point 132 Stock Behavior 133
Beta and Standard Deviation 133 Take Tech Stocks, for Example 135 Chapter
20 When You Should Not Sell 137 More Event-Driven Market Drops 139 If You
Can Point to a Specific Event . . . 141 If There's More Than One Reason for
a Drop . . . 142 The 2008 Bear 142 Use Your Sell Strategy, Unless . . . 144
Chapter 21 Sell Strategy Pros and Cons 145 False Alarms 145 The Financial
Tornado Warning 146 Transaction Costs and Taxes 147 A Cautionary Tale 148
Put the Odds in Your Favor 149 Don't Be the Hare 149 Chapter 22 More
Reasons to Use a Sell Strategy 151 Bonus Reason #1 to Have a Sell Strategy
151 Bonus Reason #2 to Have a Sell Strategy 152 Real Life by the Numbers
153 Bonus Reason #3 to Have a Sell Strategy 154 Chapter 23 The Magic Number
Strategy 157 How Strong Is Your House? 158 Your Magic Number 158 How Much
Will You Need? 159 Calculating Your Magic Number 159 The Magic Number and
the Musician 163 Chapter 24 The Rebalancing Strategy 165 Reap the Rewards
of a Rebalanced Portfolio 167 Getting Off the Titanic 169 Chapter 25
Execute or Get Killed 171 It Doesn't Matter Why You Sell . . . 172 You
Can't Climb the Pyramids 172 A Giant Bowl of Spaghetti 173 Remember New
Orleans 174 Chapter 26 A Simple Action Plan 175 Chapter 27 Armed with
Knowledge 177 P.S.: What Do You Think Will Happen Next? 180 Appendix 181
About the Author 185 Index 187
Forever xv The Inspiration behind This Book xvi Part One: The Trouble with
Buy-Hold: Why It's Dangerous to Your Financial Health Chapter 1 Buy and
Hold: A Bad Strategy for Anyone over 50? 3 Even the Best Investor . . . 4
Buying into the Buy-Hold Myth 5 Chapter 2 60 Is the New 40: What Does That
Mean for Your Investments? 7 How Long Will You Live? 8 What Does a Long
Life Mean for Retirement? 9 The Longevity-Retirement-Investment Equation 10
Chapter 3 The Bear and the Lake House 15 Chapter 4 The 10 Most Important
Years of Your Investing Life 17 More Heavy Lifting 18 The Eighth Wonder of
the World? 18 Reverse Compounding 19 The Most Important Years of Your
Investing Life 20 Chapter 5 A Buy-Hold Disaster Story 23 Chapter 6 You Know
You're a Buy-Holder If . . . 27 Chapter 7 Why Does Buy-Hold Even Exist? 29
Generational Amnesia 30 The Rest of the Story 31 The Rise of Mutual Funds
32 The Best Coin-Flipper in the World 32 The Famous Scene in The Deer
Hunter 34 Chapter 8 What Do Economists Say about Buy-Hold? 35 Check Out the
Publication Date 36 It's History, Not the Future 37 Siegel Also Admitted .
. . 37 The Market's (and Investors') Irrational Exuberance 38 The Emperor's
New Clothes 40 Valuations Schmaluations 40 Who Should You Listen To? 41
Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43
My Personal Experience with Buy-Hold 44 The Birth of a Sell Strategy 45
Avoiding the Market Crash of 2008 45 Part Two: The Buy-Hold Myths: The
Advice That Could Ruin Your Retirement Chapter 10 Buy-Hold Myth #1: The
Market Always Comes Back 51 Some Big Bad Bears 54 Mini-Myth: If You Just
Study Past Market History . . . 55 Mini-Myth: Time Is Your Friend 57
Homeland Security 57 Mini-Myth: The Most Successful Investors Stay in for
the Long Run 59 We're Not 25 Years Old Anymore 59 Where's the Contract? 60
Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61 A Pig
in a Poke 63 When Were the Best Days? 63 Riding the Market during the Best
Days 65 The Worst Trading Days (So Far) 65 Avoiding the Big Bad Bear Days
67 Doing the Impossible 68 He's in the Wrong Lane! 71 Missing the Best and
Worst 72 Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the
Bottom 75 Mini-Myth: You Don't Want to Miss the Rebound 76 Mini-Myth: The
Rebound Is Equal to the Fall 78 The Two Fools of Mayberry R.F.D. 79 Which
Fool Would You Rather Be? 80 Chapter 13 Buy-Hold Myth #4: Diversify Your
Portfolio . . .That's All You Need to Do 83 Put Your Eggs in Different
Baskets 84 A Junk Drawer of Investments 86 Diversification Isn't Enough 88
Buying a Drill Bit 89 Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money
If You Sell and Sit in Cash 91 Cash Can Be Your Friend 93 Bewitched by Zero
93 That's Not All 95 Security or Surfing? 95 Chapter 15 Buy-Hold Myth #6:
You Haven't Lost Any Money Unless You . . . 97 Shame, Shame, Shame 98
Mini-Myth: Future Appreciation 99 A Flat-Out Lie 100 Why They Don't Want
You to Sell 100 Why You Fear Selling 101 Buying Stuff Is Fun 104 Live to
Fight Another Day 104 The Real Answer 105 Chapter 16 Bits and Pieces: More
Buy-Hold Nonsense 107 "Ten Years" Twaddle 108 Can't We Just Use the P/E
Ratio? 108 A Word about Warren Buffett 110 Part Three: Buy, Hold, Sell: An
Introduction to Sell Strategies Chapter 17 What's beyond the Buy-Hold Myth?
115 Not Market Timing 116 Even If You Could . . . 116 Trends and Tides 117
Chapter 18 The 200-Day Moving Average Strategy 119 How to Calculate the
200-Day Moving Average 120 The 200-Day Moving Average in Action 121 Backed
Up by History 124 Returns and Risks 126 Using the 200-Day Moving Average
128 Why This Strategy Works 128 Why It Works EspeciallyWell for Investors
over 50 128 Chapter 19 The Trailing Stop-Loss Sell Strategy 131 The
Trailing Stop-Loss 132 Setting Your Stop-Loss Point 132 Stock Behavior 133
Beta and Standard Deviation 133 Take Tech Stocks, for Example 135 Chapter
20 When You Should Not Sell 137 More Event-Driven Market Drops 139 If You
Can Point to a Specific Event . . . 141 If There's More Than One Reason for
a Drop . . . 142 The 2008 Bear 142 Use Your Sell Strategy, Unless . . . 144
Chapter 21 Sell Strategy Pros and Cons 145 False Alarms 145 The Financial
Tornado Warning 146 Transaction Costs and Taxes 147 A Cautionary Tale 148
Put the Odds in Your Favor 149 Don't Be the Hare 149 Chapter 22 More
Reasons to Use a Sell Strategy 151 Bonus Reason #1 to Have a Sell Strategy
151 Bonus Reason #2 to Have a Sell Strategy 152 Real Life by the Numbers
153 Bonus Reason #3 to Have a Sell Strategy 154 Chapter 23 The Magic Number
Strategy 157 How Strong Is Your House? 158 Your Magic Number 158 How Much
Will You Need? 159 Calculating Your Magic Number 159 The Magic Number and
the Musician 163 Chapter 24 The Rebalancing Strategy 165 Reap the Rewards
of a Rebalanced Portfolio 167 Getting Off the Titanic 169 Chapter 25
Execute or Get Killed 171 It Doesn't Matter Why You Sell . . . 172 You
Can't Climb the Pyramids 172 A Giant Bowl of Spaghetti 173 Remember New
Orleans 174 Chapter 26 A Simple Action Plan 175 Chapter 27 Armed with
Knowledge 177 P.S.: What Do You Think Will Happen Next? 180 Appendix 181
About the Author 185 Index 187