The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
Inhaltsangabe
SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION * Strategic communication: Theoretical foundations and progress of the research area. * (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication. * The strategic turn in communication science. * Strategic communication and the public sphere. * Dewey, the public sphere and strategic communication. * Communication in a networked world. * Contextual distortion and strategic communication. * Social theories for strategic communication SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS * Strategic communication as institutional work * Cultural influences on strategic communication. * Strategic communication: the role of polyphony in management team meetings * Strategy as communicative practice in organizations. * Good governance and strategic communication * Adopting an entrepreneurial perspective to the study of strategic communication * The role of communication executives in strategy and strategizing. * Organizational goals and behavioral objectives in strategic communication SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION * A theoretical framework for strategic communication messaging * Framing as a strategic persuasive message tactic * Image repair theory in the context of strategic communication * Images with messages * Relationship cultivation strategies in strategic communication * Strategic communication in participatory culture SECTION 4. DOMAINS OF PRACTICE * Institutionalization in public relations * Strategy in advertising. * The strategic context of political communication. * Communicating strategically in government. * Strategic health communication * Strategic activism for democratization and social change. * Strategic dimensions of public diplomacy. * Strategic communication practice of international non-governmental organizations * Terrorism as strategic communication * Strategic intent and crisis communication * Crisis communication and improvisation in a digital age. * Strategizing risk communication. * Strategic communication during change. * Social media and strategic communication * Global strategic communication
SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION * Strategic communication: Theoretical foundations and progress of the research area. * (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication. * The strategic turn in communication science. * Strategic communication and the public sphere. * Dewey, the public sphere and strategic communication. * Communication in a networked world. * Contextual distortion and strategic communication. * Social theories for strategic communication SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS * Strategic communication as institutional work * Cultural influences on strategic communication. * Strategic communication: the role of polyphony in management team meetings * Strategy as communicative practice in organizations. * Good governance and strategic communication * Adopting an entrepreneurial perspective to the study of strategic communication * The role of communication executives in strategy and strategizing. * Organizational goals and behavioral objectives in strategic communication SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION * A theoretical framework for strategic communication messaging * Framing as a strategic persuasive message tactic * Image repair theory in the context of strategic communication * Images with messages * Relationship cultivation strategies in strategic communication * Strategic communication in participatory culture SECTION 4. DOMAINS OF PRACTICE * Institutionalization in public relations * Strategy in advertising. * The strategic context of political communication. * Communicating strategically in government. * Strategic health communication * Strategic activism for democratization and social change. * Strategic dimensions of public diplomacy. * Strategic communication practice of international non-governmental organizations * Terrorism as strategic communication * Strategic intent and crisis communication * Crisis communication and improvisation in a digital age. * Strategizing risk communication. * Strategic communication during change. * Social media and strategic communication * Global strategic communication
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