The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance.…mehr
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.
Annabel Dunstan has worked in marketing and comms in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.
Inhaltsangabe
Section 00: Introduction; Section 001:: STORIES FROM THE COALFACE; Section 01: Telefónica Digital: How a culture of openness and transparency ensures that employees feel constantly up to date with internal change and the impact of external influences in a highly regulated business; Section 02: Managing and measuring employee engagement: Experience in a competitive industry sector with traditionally high levels of staff turnover; Section 03: Grant Thornton: How the evolution of an authentic internal voice is helping to drive essential change in an increasingly turbulent and challenging climate for business leaders; Section 04: BG Group: How your 'employer brand' is a dynamic and innovative power tool to unite a global workforce throughout corporate change; Section 05: GE Capital: How a coaching culture is helping a finance company to embrace major change and extract maximum value from face to face communications in a global structure; Section 06: Heathrow Airport: How one organization is effecting major cultural change and developing a new generation of leaders by empowering its people to understand their own strengths and align themselves with company values; Section 07: Just: How a brave and bold approach to internal communications is supporting a merger at the innovative retirement income specialist and building channels that exploit the millennial world of social media to the max; Section 08: The Institute of Internal Communication: How a professional body is leading the way in setting 21st century standards for excellence in internal communications and the importance of driving change from the inside; Section 09: April Six: How team building and connected leadership are helping a service business to go global without losing sight of core values that are being driven from the very top; Section 10: Natural England: How strong story telling, data and insight are helping to confirm IC as enabler, not mail box, at one government agency; Section 11: Summary; Section 12: Twenty top tips for successful internal communicators;
Section 00: Introduction; Section 001:: STORIES FROM THE COALFACE; Section 01: Telefónica Digital: How a culture of openness and transparency ensures that employees feel constantly up to date with internal change and the impact of external influences in a highly regulated business; Section 02: Managing and measuring employee engagement: Experience in a competitive industry sector with traditionally high levels of staff turnover; Section 03: Grant Thornton: How the evolution of an authentic internal voice is helping to drive essential change in an increasingly turbulent and challenging climate for business leaders; Section 04: BG Group: How your 'employer brand' is a dynamic and innovative power tool to unite a global workforce throughout corporate change; Section 05: GE Capital: How a coaching culture is helping a finance company to embrace major change and extract maximum value from face to face communications in a global structure; Section 06: Heathrow Airport: How one organization is effecting major cultural change and developing a new generation of leaders by empowering its people to understand their own strengths and align themselves with company values; Section 07: Just: How a brave and bold approach to internal communications is supporting a merger at the innovative retirement income specialist and building channels that exploit the millennial world of social media to the max; Section 08: The Institute of Internal Communication: How a professional body is leading the way in setting 21st century standards for excellence in internal communications and the importance of driving change from the inside; Section 09: April Six: How team building and connected leadership are helping a service business to go global without losing sight of core values that are being driven from the very top; Section 10: Natural England: How strong story telling, data and insight are helping to confirm IC as enabler, not mail box, at one government agency; Section 11: Summary; Section 12: Twenty top tips for successful internal communicators;
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