Organizational Identity in Practice (eBook, ePUB)

Redaktion: Lerpold, Lin; Soenen, Guillaume; Rekom, Johan van; Ravasi, Davide

• Format: ePub

Produktbeschreibung

Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 264
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781136713651
• Artikelnr.: 38269701

Autorenporträt

Lerpold, Lin; Ravasi, Davide; van Rekom, Johan; Soenen, Guillaume

Inhaltsangabe

Introduction to Organizational Identity in Practice Section 1: Introduction
to Section: Identity, Strategy, and the Environment 1. Scania's Bonneted
Trucks 2. Why do Managers Talk About Identity? 3. Organizational Identity
and Formulating Strategy: The Breaking and Remaking of AT&T 4.
Handelsbanken and Internet Banking Section 2: Introduction to Section -
Identity Construction 5. The Swedish Industrial Development Fund
(Industrifonden): State Trust, Bank or Venture Capitalist? 6.
Organizational Culture and Identity at Bang & Olufsen 7. An Identity Based
Internationalization Process: The BP and Statoil Alliance 8. Practice and
Identity: Using a Brand Symbol to Construct Organizational Identity
Section 3: Introduction to Section - Projecting Organizational Identities
9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee
Industry 10. Projecting Organizational Identity Through Organizational
Dress at Air France (1933-2005) 11. Organizational Artefacts and the
Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and
Piaggio 12. Crafting an Inter-National Identity: The Nordea Case.
Conclusion: Analyzing Organizational Identities - Some Guidelines for
Practice