Experience-Based Communication - Sneppen, Claus;Würtz, Peter Franklin;Ornbo, Jens
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  • Broschiertes Buch

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.
This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially
…mehr

Produktbeschreibung
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.

This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.

If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book.

"Experience-based Communication fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book is a very valuable addition to the pantheon of the Experience Economy."

B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want

  • Produktdetails
  • Verlag: Springer / Springer, Berlin
  • Artikelnr. des Verlages: 978-3-642-44287-2
  • 2008
  • Seitenzahl: 292
  • Erscheinungstermin: 2. November 2014
  • Englisch
  • Abmessung: 235mm x 155mm x 15mm
  • Gewicht: 450g
  • ISBN-13: 9783642442872
  • ISBN-10: 3642442870
  • Artikelnr.: 42163340
Autorenporträt
Jens Ornbo (born 1963) - As CEO and co-founder of the 3rdDimension consultancy group, Jens Ornbo has a wealth of experience advising professionals how to explore the full potential of the Experience Economy. Jens has advised companies and organizations for many years and has helped in the launch of new concepts and enterprises in many countries. As well as managing 3rdDimension, Jens teaches at further education institutes and is a popular guest speaker. Claus Sneppen (born 1964) - Claus Sneppen has a Master's degree in Business and Communication and is an officer in the Danish Army. Claus has been working with Experience Communication both in Denmark and abroad since 1990. As co-founder and partner in the 3rdDimension consultancy group, Claus spends his time teaching companies and organizations how to master the art of Experience Architecture and Experience-based Communication.  Peter Franklin Würtz (born 1974) - Peter Würtz has a Master's degree in Design and Communication Management and years of experience working with the Experience Economy. As a partner and consultant in 3rdDimension Experience Architects, Peter focuses on developing Experience concepts and advising customers on how to utilize Experience Architecture. Peter also teaches at several further education institutes in Denmark.
Inhaltsangabe
Introduction,- Experience-based communication,- Time and experience,- Individuals and experience,- Companies and experience,- Networks and experience,- The experience medium,- Experience Architecture - in real life,- Epilogue.