Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship…mehr
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Tom Lunt is the Programme Leader for International Events Management at the University of Surrey. He is former senior lecturer at London Metropolitan University and spent nine years working in fundraising events with organizations such as Christian Aid and the Royal Star & Garter Home for disabled servicemen and women. Eva Nicotra is Senior Lecturer at London Metropolitan University, teaching event planning, events marketing and sponsorship, and live music events promotion. She is an accomplished events and music industry professional and previously ran her own events management company for live events, charity fundraisers, concerts and festivals.
Inhaltsangabe
Chapter 01: Introduction to event sponsorship, fundraising, partnerships and relationship development; Chapter 02: Event sponsorship at the centre of the integrated marketing communications mix; Chapter 03: Delivering event sponsorship campaigns; Chapter 04: Identifying and securing sponsors and funding opportunities; Chapter 05: Prospecting for grant funding and sponsorship: case studies from Scottish cycling events; Chapter 06: Preparing and delivering a sponsorship pitch; Chapter 07: Managing relationships with sponsors and funding bodies; Chapter 08: Legal issues in event sponsorship and fundraising; Chapter 09: Evaluating sponsorship and grant making relationships; Chapter 10: Where next for event sponsorship and fundraising?; Chapter 11: Practical templates to kick start your event sponsorship and fundraising; Chapter 12: Afterword building your career in sponsorship and fundraising
Chapter 01: Introduction to event sponsorship, fundraising, partnerships and relationship development; Chapter 02: Event sponsorship at the centre of the integrated marketing communications mix; Chapter 03: Delivering event sponsorship campaigns; Chapter 04: Identifying and securing sponsors and funding opportunities; Chapter 05: Prospecting for grant funding and sponsorship: case studies from Scottish cycling events; Chapter 06: Preparing and delivering a sponsorship pitch; Chapter 07: Managing relationships with sponsors and funding bodies; Chapter 08: Legal issues in event sponsorship and fundraising; Chapter 09: Evaluating sponsorship and grant making relationships; Chapter 10: Where next for event sponsorship and fundraising?; Chapter 11: Practical templates to kick start your event sponsorship and fundraising; Chapter 12: Afterword building your career in sponsorship and fundraising
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