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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to This Edition: A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. | Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. | New case studies…mehr
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to This Edition:
A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
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Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
Inhaltsangabe
Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in Contemporary Organizations Corporate Communication in a Changing Media Environment Conceptual Foundations Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation Corporate Communication in Practice Communication Strategy and Strategic Planning Research and Measurement Specialist Areas in Corporate Communication Media Relations Employee Communication Issues Management Crisis Communication Leadership and Change Communication Corporate Social Responsibility (CSR) and Community Relations
Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in Contemporary Organizations Corporate Communication in a Changing Media Environment Conceptual Foundations Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation Corporate Communication in Practice Communication Strategy and Strategic Planning Research and Measurement Specialist Areas in Corporate Communication Media Relations Employee Communication Issues Management Crisis Communication Leadership and Change Communication Corporate Social Responsibility (CSR) and Community Relations
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