Elsie Freeman Finch

Advocating Archives

An Introduction to Public Relations for Archivists

• Broschiertes Buch

Produktbeschreibung

Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.

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Produktdetails

• Verlag: RLPG/Galleys
• Seitenzahl: 204
• Erscheinungstermin: 1. Januar 1994
• Englisch
• Abmessung: 280mm x 210mm x 11mm
• Gewicht: 513g
• ISBN-13: 9780810847736
• ISBN-10: 0810847736
• Artikelnr.: 22126673

Autorenporträt

By Elsie Freeman Finch

Inhaltsangabe

Part 1 Introduction Chapter 2 1. TALKING TO THE ANGEL Part 3 Beginning Your
Public Relations Program Chapter 4 2. MONEY TALK Part 5 An Introduction to
Private Sector Fund Raising for Archives Chapter 6 3 IN PRINT, ON AIR Part
7 Working with the Media Chapter 8 4. MODEST PROPOSALS Part 9 Marketing
Ideas for Planning Public Programs Chapter 10 5 .ANNIVERSARIES Part 11 A
Framework for Planning Public Programs Chapter 12 6.VOLUNTEERS AND FRIENDS
Part 13 Recruitment, Management, and Satisfaction Chapter 14
7.TROUBLESHOOTING Part 15 STUDIES IN PUBLIC RELATIONS Chapter 16
Politicians and the Press in the Archives Milwaukee Chapter 17 The Pope and
the Archives Chapter 18 Once in a Hundred Years Part 19 APPENDICES Part 20
Appendix 1 Working with the media Part 21 Appendix 2 Fund Raising Part 22
Appendix 3 Planning Special Events Part 23 Appendix 4 volunteers Part 24
ABOUT THE AUTHORS Part 25 INDEX