The PDMA Toolbook 2 for New Product Development
Ed.: Belliveau, Paul; Griffin, Abbie, Somermeyer, Stephen
The PDMA Toolbook 2 for New Product Development
Ed.: Belliveau, Paul; Griffin, Abbie, Somermeyer, Stephen
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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Product Development and Management Toolbooks Vol.2
- Verlag: Wiley & Sons
- 1. Auflage
- Seitenzahl: 547
- Erscheinungstermin: 5. Oktober 2004
- Englisch
- Abmessung: 240mm x 165mm x 33mm
- Gewicht: 955g
- ISBN-13: 9780471479413
- ISBN-10: 0471479411
- Artikelnr.: 12987321
- Product Development and Management Toolbooks Vol.2
- Verlag: Wiley & Sons
- 1. Auflage
- Seitenzahl: 547
- Erscheinungstermin: 5. Oktober 2004
- Englisch
- Abmessung: 240mm x 165mm x 33mm
- Gewicht: 955g
- ISBN-13: 9780471479413
- ISBN-10: 0471479411
- Artikelnr.: 12987321
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
Contributors. Introduction. PART 1: ORGANIZATIONAL TOOLS. 1. Achieving
Growth Through an Innovative Culture (E. Seamon). 2. Bridging Radical and
Other Major Innovations Successfully to Market: Bridging the Transition
from R&D to Operations (G. O'Connor, et al.). 3. Turning Technical
Advantage into Product Advantage (S. Markham & A. Kingon). 4. Enhancing
Organizational Knowledge Creation for Breakthrough Innovation: Tools and
Techniques (P. Koen, et al.). 5. Building Creative Virtual New Product
Development Teams (R. Leenders, et al.). 6. Build Stronger Relationships to
Improve Codevelopment Performance (M. Deck). PART 2: TOOLS FOR IMPROVING
THE FUZZY FRONT END. 7. The Voice of the Customer (G. Katz). 8. Creating
the Customer Connection: Anthropological/Ethnographic Needs Discovery (B.
Perry, et al.). 9. Shifting Your Customers into "Wish Mode": Tools for
Generating New Product Ideas and Breakthroughs (J. Magidson). 10. The Birth
of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K.
Lauer). PART 3: TOOLS FOR MANAGING THE NPD PROCESS. 11. Establishing
Quantitative Economic Value for Product and Service Features: A Method for
Customer Case Studies (K. Otto, et al.). 12. Integrating a Requirements
Process into New Product Development (C. Brodie). 13. Toolkits for User
Innovation (E. von Hippel). 14. IT-Enabling the Product Development Process
(H. Dittmer & P. Gordon). PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND
PIPELINE. 15. Product and Technology Mapping Tools for Planning and
Portfolio Decision Making (R. Albright & B. Nelson). 16. Decision Support
Tools for Effective Technology Commercialization (K. Schwartz, et al.). 17.
Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P.
O'Connor). The PDMA Glossary for New Product Development. About PDMA.
Index.
Growth Through an Innovative Culture (E. Seamon). 2. Bridging Radical and
Other Major Innovations Successfully to Market: Bridging the Transition
from R&D to Operations (G. O'Connor, et al.). 3. Turning Technical
Advantage into Product Advantage (S. Markham & A. Kingon). 4. Enhancing
Organizational Knowledge Creation for Breakthrough Innovation: Tools and
Techniques (P. Koen, et al.). 5. Building Creative Virtual New Product
Development Teams (R. Leenders, et al.). 6. Build Stronger Relationships to
Improve Codevelopment Performance (M. Deck). PART 2: TOOLS FOR IMPROVING
THE FUZZY FRONT END. 7. The Voice of the Customer (G. Katz). 8. Creating
the Customer Connection: Anthropological/Ethnographic Needs Discovery (B.
Perry, et al.). 9. Shifting Your Customers into "Wish Mode": Tools for
Generating New Product Ideas and Breakthroughs (J. Magidson). 10. The Birth
of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K.
Lauer). PART 3: TOOLS FOR MANAGING THE NPD PROCESS. 11. Establishing
Quantitative Economic Value for Product and Service Features: A Method for
Customer Case Studies (K. Otto, et al.). 12. Integrating a Requirements
Process into New Product Development (C. Brodie). 13. Toolkits for User
Innovation (E. von Hippel). 14. IT-Enabling the Product Development Process
(H. Dittmer & P. Gordon). PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND
PIPELINE. 15. Product and Technology Mapping Tools for Planning and
Portfolio Decision Making (R. Albright & B. Nelson). 16. Decision Support
Tools for Effective Technology Commercialization (K. Schwartz, et al.). 17.
Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P.
O'Connor). The PDMA Glossary for New Product Development. About PDMA.
Index.
Contributors. Introduction. PART 1: ORGANIZATIONAL TOOLS. 1. Achieving
Growth Through an Innovative Culture (E. Seamon). 2. Bridging Radical and
Other Major Innovations Successfully to Market: Bridging the Transition
from R&D to Operations (G. O'Connor, et al.). 3. Turning Technical
Advantage into Product Advantage (S. Markham & A. Kingon). 4. Enhancing
Organizational Knowledge Creation for Breakthrough Innovation: Tools and
Techniques (P. Koen, et al.). 5. Building Creative Virtual New Product
Development Teams (R. Leenders, et al.). 6. Build Stronger Relationships to
Improve Codevelopment Performance (M. Deck). PART 2: TOOLS FOR IMPROVING
THE FUZZY FRONT END. 7. The Voice of the Customer (G. Katz). 8. Creating
the Customer Connection: Anthropological/Ethnographic Needs Discovery (B.
Perry, et al.). 9. Shifting Your Customers into "Wish Mode": Tools for
Generating New Product Ideas and Breakthroughs (J. Magidson). 10. The Birth
of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K.
Lauer). PART 3: TOOLS FOR MANAGING THE NPD PROCESS. 11. Establishing
Quantitative Economic Value for Product and Service Features: A Method for
Customer Case Studies (K. Otto, et al.). 12. Integrating a Requirements
Process into New Product Development (C. Brodie). 13. Toolkits for User
Innovation (E. von Hippel). 14. IT-Enabling the Product Development Process
(H. Dittmer & P. Gordon). PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND
PIPELINE. 15. Product and Technology Mapping Tools for Planning and
Portfolio Decision Making (R. Albright & B. Nelson). 16. Decision Support
Tools for Effective Technology Commercialization (K. Schwartz, et al.). 17.
Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P.
O'Connor). The PDMA Glossary for New Product Development. About PDMA.
Index.
Growth Through an Innovative Culture (E. Seamon). 2. Bridging Radical and
Other Major Innovations Successfully to Market: Bridging the Transition
from R&D to Operations (G. O'Connor, et al.). 3. Turning Technical
Advantage into Product Advantage (S. Markham & A. Kingon). 4. Enhancing
Organizational Knowledge Creation for Breakthrough Innovation: Tools and
Techniques (P. Koen, et al.). 5. Building Creative Virtual New Product
Development Teams (R. Leenders, et al.). 6. Build Stronger Relationships to
Improve Codevelopment Performance (M. Deck). PART 2: TOOLS FOR IMPROVING
THE FUZZY FRONT END. 7. The Voice of the Customer (G. Katz). 8. Creating
the Customer Connection: Anthropological/Ethnographic Needs Discovery (B.
Perry, et al.). 9. Shifting Your Customers into "Wish Mode": Tools for
Generating New Product Ideas and Breakthroughs (J. Magidson). 10. The Birth
of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K.
Lauer). PART 3: TOOLS FOR MANAGING THE NPD PROCESS. 11. Establishing
Quantitative Economic Value for Product and Service Features: A Method for
Customer Case Studies (K. Otto, et al.). 12. Integrating a Requirements
Process into New Product Development (C. Brodie). 13. Toolkits for User
Innovation (E. von Hippel). 14. IT-Enabling the Product Development Process
(H. Dittmer & P. Gordon). PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND
PIPELINE. 15. Product and Technology Mapping Tools for Planning and
Portfolio Decision Making (R. Albright & B. Nelson). 16. Decision Support
Tools for Effective Technology Commercialization (K. Schwartz, et al.). 17.
Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P.
O'Connor). The PDMA Glossary for New Product Development. About PDMA.
Index.